Ledbury, an innovative retailer specialising in luxury men's shirts and accessories, wanted to merge their online and offline sales processes and have it done within a very tight timeline.
Ledbury specializes in luxury dress shirts, casual shirts and related accessories. It's an established US brand, featured in the Wall Street Journal article on men's obsession with dress shirts.
Ledbury's idea for manufacturing is to target small workshops located in the US. This enables them to make high-quality products.
As Ledbury CEO told CNBC: "Uniform-volume product will be made abroad, and highly personal, customizable goods will be created domestically. Our customers can choose from a ready-to-wear shirt made in Turkey, a made-to-measure shirt made in Poland or a truly bespoke [custom designed] shirt made in Virginia."
Ledbury tech development is driven by dynamic and creative business processes driven by substantial marketing (advertising and promotions) that often leads to surges in traffic. The key to the success of this project was to act quickly and effectively.
Ledbury ran an impressive online store, which their in-house team built with the Spree Commerce open-source platform. However at times Ledbury's fast business growth required external software development reinforcements. When this happened, they usually turned to Netguru.
Recently Ledbury needed to add a crucial functionality really fast. The idea was to link their retail points of sale with the e-commerce system, so customers would be able to visit a local store, have measurements taken, ask a salesperson for advice, and then order any of the products online. This meant adding a completely new feature.
Ledbury was in need of experienced Ruby on Rails consultants and developers with in depth knowledge of open-source Spree Commerce solution
Netguru adopted the working culture of Ledbury's development team that knows best how to work on their product. Engagement, experience and teamwork made it possible to meet the tight deadlines thanks to: