Top Companies Using Outsourcing for Competitive Advantage in 2024

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Kacper Rafalski

Updated Jun 5, 2024 • 13 min read
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In the competitive business landscape, many leading companies use outsourcing as a strategic tool to bolster innovation and efficiency.

This guide zeroes in on the intricacies and advantages of this approach, spotlighting organizations from Apple to Google, and exploring how they utilize outsourcing to stay at the forefront of their industries. We’ll unveil the strategic choices that make outsourcing an asset, not just a necessity, for today’s corporate titans.

Key Takeaways

  • Software outsourcing allows companies to access expert developers, reduce costs, and improve project turnaround times, with nearshoring gaining popularity due to geographical and cultural proximity.

  • Tech giants like Apple, Microsoft, and Google outsource various functions such as supply chain, production, and IT services to focus on innovation and digital transformation.

  • The global BPO market is growing, with companies across industries outsourcing customer service, sales, technical support, and more to optimize costs and benefit from specialized expertise.

Contracting external service providers to develop custom software solutions is what software outsourcing entails. This offers multiple benefits, such as:

  • Access to expert developers

  • Scalability

  • Reduced costs

  • Improved project turnaround times

In a nutshell, companies outsource software development to optimize resources, allowing internal teams to concentrate on core activities that directly support corporate objectives.

Outsourcing offers several benefits for businesses, including:

  • Access to top tech talent, including senior developers

  • Keeping businesses at the forefront of technology advancements

  • Potential for nearly 24/7 service to clients through different time zones

  • Reducing business risk by ensuring compliance and protections for intellectual property in developed software and systems

These benefits have made software outsourcing a popular strategy among companies worldwide.

The Rise of Nearshoring in Software Development

The practice of outsourcing software development services to geographically close companies is known as nearshore software outsourcing, which boasts benefits like similar time zones and cultural proximity. This type of outsourcing is efficient for businesses requiring close collaboration, quick communication, and rapid project turnover.

Countries such as Ukraine, Poland, and Romania are emerging as favored destinations for nearshoring due to the high-quality IT services they offer. With an increasing number of companies recognizing the benefits of nearshoring, this trend is set to continue, shaping the future of software development outsourcing.

Offshoring Success Stories

The global market has been significantly influenced by offshoring, which involves outsourcing services to geographically distant countries. Major companies have adopted its practices for managing remote teams and executing outsourced development projects.

Despite the challenges it presents, such as time zone differences and cultural barriers, offshoring has proven to be a successful strategy for many companies. The success stories of these companies serve as a testament to the effectiveness of offshoring, encouraging other businesses to explore similar strategies.

The Outsourcing Blueprint of Tech Giants

Technology giants such as Apple, Microsoft, and Google have mastered outsourcing. They use it strategically to concentrate on their core competencies while driving digital transformation.

For example, Apple outsources its supply chain and production centers, which allows it to focus on producing user-friendly, high-quality products. Similarly, Google incorporates outsourced staff across multiple roles, including customer service and IT functions, to manage costs and maintain flexibility. These case studies exemplify how outsourcing is strategically implemented by tech giants to optimize their resources, focus on innovation, and achieve efficient digital transformation.

How Big Companies Outsource Web Development?

Companies can access specialized expertise and state-of-the-art solutions by outsourcing development, thus ensuring high-quality web and mobile apps through the rigorous standards and testing employed by professional development teams.

By outsourcing web development, companies can achieve the following benefits:

  • Cost efficiencies and improved time management due to the punctual delivery of projects by outsourcing vendors,

  • Enhanced customer engagement through user-friendly e-commerce interfaces,

  • Tailored software solutions like CMS and CRM systems catered to corporate needs.

Mobile Mastery Through Outsourcing

Cost-effectiveness, access to a broad pool of professional developers, and flexibility in team size and cooperation models are all benefits of outsourcing mobile app development. Access to a wide pool of professional developers with expertise in emerging technologies is a significant advantage of mobile app outsourcing. Furthermore, businesses are attracted to the flexibility provided by outsourcing, which includes the ability to adapt the development team size quickly.

Outsourcing mobile app development can range from building a minimum viable product (MVP) swiftly to extending features of existing apps or integrating new technologies, influenced by factors such as app complexity and the required technical expertise.

Check out a successful MVP mobile delivery example for Żabka, a leading modern convenience store chain in Central and Eastern Europe.

Designing Success: Outsourcing Digital Product Design

Successful user experiences can be achieved through outsourcing digital product design. For instance, Slack’s engaging interface is partly the result of MetaLab’s design efforts, including revamping the logo and site architecture.

Outsourcing e-commerce development services often results in more user-friendly interfaces, increasing traffic and conversion rates, hence boosting revenue. Access to a diversified set of ideas and experience is a key advantage of hiring an outsourced design team, which supports the creation of products that appeal to a wider audience.

UX/UI Outsourcing for Enhanced User Engagement

Businesses can create aesthetically appealing, user-friendly, and cohesive user interfaces through UX/UI outsourcing, which is critical for enhancing overall user engagement.

External UX/UI design teams bring creative solutions to optimize systems for better engagement, thereby contributing to a seamless customer journey. Outsourcing UX/UI design work gives companies access to state-of-the-art facilities and highly-trained experts, which enhances project management and design efficiency in the process.

Expanding Teams with Outsourcing Partners

Large technology outsourcing companies that outsource can quickly and efficiently scale their operations, meet market demands, and stay competitive when a company outsources certain tasks through an outsourcing company.

Outsourcing offers the following benefits:

  • Flexibility of scaling operations without the costs of hiring and training new staff,

  • Access to experienced personnel from third-party providers,

  • Reduction of overhead costs by avoiding additional expenses for workspace and equipment for non-core activities.

IT Staffing Strategies with Outsourced Services

Businesses enhance productivity by partnering with companies like Bix Tech and IT GuidePoint for IT staff augmentation, integrating skilled IT professionals into client projects.

Outsourced IT services, such as software development and IT support, are cost-saving strategies that also give companies access to specialized expertise required for tasks like cybersecurity.

To mitigate the potential issues of staff augmentation, companies clearly define roles and ensure strong communication between internal and external team members, benefiting from flexible and cost-saving services across various fields.

The Business Case for Outsourcing Core Functions

Significant cost reductions and an improved focus on primary operational objectives can be achieved by outsourcing core functions like accounting and human resources. Accounting outsourcing allows small firms to experience cost savings by eliminating the need to invest in accounting software, high staff salaries, and associated tax obligations.

Companies like IBM and Unilever have successfully outsourced core functions to concentrate on their core activities, which in turn restored their competitive position in the market. Major companies such as LinkedIn and Walmart outsource back-office functions and finance and accounting services as a strategic part of their business operations.

Outsourcing as a Business Development Tool

By implementing a good business strategy, companies can reduce costs, increase efficiency, and allow in-house teams to focus on enhancing overall productivity by outsourcing business development.

Outsourced roles in business development can include various functions such as lead generation, market research, and digital marketing, adding significant value to the company’s expansion efforts. When selecting a business development outsourcing partner, companies should evaluate factors like expertise, industry knowledge, adaptability, and communication skills to ensure a good fit and successful collaboration.

In 2023, the global BPO market size was $280.64 billion, with an anticipated growth rate of 9.4% from 2023 to 2030. In 2024, companies frequently outsource BPO services such as:

  • IT support,
  • software development,
  • customer service,

  • sales and telemarketing,

  • technical support,

  • administrative tasks,

  • data entry,

  • and digital marketing.

Industries such as fashion and food service are utilizing BPO, with companies like Inditex and Freshii outsourcing to optimize costs and experiment with roles like virtual cashiers, showing the expanding reach of BPO into various sectors. Notable advances in BPO services include the adoption of omnichannel solutions to improve customer engagement and startups using BPO to save on operational costs while gaining expertise.

The Impact of Outsourcing on Operational Efficiency

Companies can access specialized skills and modern technology through outsourcing, thereby improving processes and boosting efficiency and productivity. Strategic outsourcing allows companies to:

While outsourcing can improve operational efficiency, companies must navigate challenges like culture fit, time zone differences, and potential security risks, as well as ensure risk management practices are in place.

Remote Workforce Revolution: The Role of Outsourced Teams

Long-term collaborations with outsourced teams trend has been accelerated by the remote workforce revolution. The pandemic has facilitated a surge in businesses outsourcing jobs overseas in response to labor shortages and to capitalize on the flexibility offered by remote work arrangements.

The growing inclination towards remote work in the business process outsourcing (BPO) sector is fueled by technological advancements, facilitating secure and efficient development.

Outsourcing Examples from Successful Companies

By utilizing outsourcing to access specialized expertise and global talent pools, successful companies like Toyota, Apple, and Google have maintained a competitive edge.

For example:

  • Toyota nearshored its production to Thailand to leverage the automotive industry’s trend toward nearshore manufacturing.

  • Apple improved its manufacturing costs and product quality by outsourcing its operations to China.

  • Procter & Gamble outsourced IT services which enabled focus on core business functions and improved overall efficiency.

  • UBS: partnered with an outsourcing firm to redefine their mobile banking experience.

    Check out the user experience redesign story of UBS, the world's largest private bank.

Outsourcing Strategy: Balancing Cost Savings and Specialized Expertise

By engaging third-party providers to perform non-core business activities, companies balance cost savings and specialized expertise through common outsourcing services, thereby achieving increased ROI through timely and budgeted project delivery.

Businesses outsource the development of mobile apps to have access to global talent and utilize specialists in niche areas like quantum computing, fintech, AI, and machine learning. Strategic business partnerships between companies and BPO providers are becoming more prevalent, involving BPO companies in long-term planning and critical business decisions.


In conclusion, outsourcing offers myriad benefits to companies, including cost savings, access to specialized skills, and operational efficiency.

Whether it’s software development, customer service, HR, or IT support, outsourcing can help companies stay competitive in a rapidly evolving business landscape. Companies need to carefully consider their outsourcing strategies and partners, balancing cost savings, and specialized expertise to achieve their business goals.

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Kacper Rafalski

Kacper is an experienced digital marketing manager with core expertise built around search engine...
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