Flagship Web App Redesign for Leading Email Delivery Platform
290,000
Clients
Served across more than 150 countries, together with Mailjet.
2010
Founded
In San Antonio, Texas, growing from a Y Combinator company into a global leader.
The client
Mailgun delivers email for growing businesses, built around transactional and marketing messages. Its API lets small companies and enterprises send, receive and track them.
Founded in 2010 and headquartered in San Antonio, it went from a Y Combinator company to a leader in its market worldwide, and in 2019 acquired the Paris-based competitor Mailjet — together serving 290,000 clients in over 150 countries.
The challengeWhat the teams actually needed
In March 2019 the company reached a turning point and began redesigning the website together with its flagship web application, needing a product design and development team capable of the highest quality in a competitive market.
Challenge 01Reinventing the application
The task was not a refresh: the application itself had to be reinvented.
Challenge 02A style guide and component library
The project had to produce a style guide covering everything, and a library of interface elements — not just screens.
Challenge 03A new audience
The services had to expand beyond developers to marketers, who can now use the product directly.
What we did
A flagship web app, redesigned and rebuilt
Netguru helped design and build the web application and open the platform to marketers alongside the developers it was built for.
The app reinvented
The flagship application was rethought rather than restyled, which is what the market position required.
Style guide and UI library
A thorough style guide came out of the project alongside a library of interface elements, both lasting assets.
Marketers, not only developers
Expanding the services to marketers widened who the platform is for without losing the developer audience.
Chosen twice
The newly appointed Head of Product had already run a successful project with us at his previous company, and did not hesitate to work together again.
Client testimonial
Time zone differences between the US and Poland might seem an inconvenience, but it was actually an advantage for us. We were able to give requirements by the end of the day in the US, and Netguru would work through those requirements while we were sleeping.
More like thisOther places we scaled product teams for growth.
What’s next