Scalability with Webflow: Designing and Developing Polpharma API Website
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100
Site speed score
A perfect score after load time, responsiveness and visual stability were addressed.
2×
More form completions
Form completions nearly doubled after launch.
10
NPS
How the client rated the collaboration.
The client
Polpharma is Poland’s largest pharmaceutical manufacturer, with a legacy of more than 85 years. It produces both drugs and pharmaceutical substances, supplying affordable, high-quality medication to markets across Europe and beyond.
Polpharma API is the business unit devoted to developing and supplying Active Pharmaceutical Ingredients, internally and to customers worldwide.
The challengeWhat needed solving
Polpharma API wanted its website to bring in more leads from potential partners.
Challenge 01Product data hard to reach
Visitors needed a faster path to critical product information and the API catalog.
Challenge 02A site that blended in
The API site lacked an identity distinct from competitors and modern UX standards.
Challenge 03Marketing that can measure itself
Advanced analytics and marketing tooling had to be built in, alongside a usability audit, SEO work and privacy management that satisfies GDPR.
What we did
A redesigned site, rebuilt in Webflow
After a redesign phase we recommended rebuilding in Webflow: a no-code platform gives rapid deployment, scalability and easy upkeep, and a structure the marketing team can manage without a frontend developer.
A product finder, not a sitemap
We rebuilt the information architecture around a product finder with search and CMS filters. Contact pages for each team member come from the CMS and save to a phone in one click.
Minimal, and built for a technical reader
Clean lines, clear typography and smooth interactions set the site apart from competitors. Every layout works on mobile and desktop.
Tracking ready from launch
Google Tag Manager was cleaned up for the new data protection rules, with Hotjar recording sessions and heatmaps, a LinkedIn Insight Tag in place, and GetResponse Web Connect supporting marketing automation.
Consent handled by design
CookieYes manages cookie preferences, and Google Consent Mode 2.0 keeps tracking in line with EU data protection rules.
Fast pages, found in search
Client testimonial
Netguru has successfully re-engineered our API website into a user-centric platform and has also incorporated advanced tools that significantly enhance lead generation capabilities. The project management was fluid and dynamic, resulting in the completion of the project ahead of schedule.
Tech stackThe tools that made it possible
01
Webflow
The rebuild platform, replacing WordPress and removing the need for developer support on everyday changes.
02
Hotjar
Heatmaps and session recordings showing how people actually use the site.
03
Google Tag Manager & Consent Mode 2.0
Tracking cleaned up and consent handled to the current standard.
04
CookieYes
Cookie preference management behind the site’s GDPR compliance.
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What’s next