Online Donation Features for a Nonprofit Organization
1%
Of salary
What donors commit to give, over the course of a career.
10%
Of the world
Lives in extreme poverty, surviving on less than $1.90 a day.
25%
Potential boost
UK Gift Aid could lift future donations by that much.
The client
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A non-profit set on ending extreme poverty by changing the way charitable giving works, One for the World streamlines donating and redistributes contributions effectively — through a network of donors who commit at least 1% of their salary across their careers.
It works with GiveWell, a charity evaluator that researches which charities achieve the most per dollar, checking them for effectiveness, transparency and capacity to use more funding — so donors know their money lands well without doing the due diligence themselves.
The challengeWhat the teams actually needed
Around a tenth of the world lives on less than $1.90 a day, while $50 buys a meal for two in a developed country and represents a month’s wages for over 500 million people.
Challenge 01Donating across borders
Donors outside the US needed to be able to give in their own currency, which is what opens new markets to the charity.
Challenge 02Tax back, without the friction
UK Gift Aid needed handling so the refund process stops being a reason not to donate.
Challenge 03Scale
The system had to take changes that let a small movement become a large one.
What we did
A giving platform that works outside the US
The charity drew on our digital expertise for changes to its system that scale, and those changes are complete and running.
Local, wherever the donor is
Donors outside the US now pay in their own currency, which opens those markets — the charity is live in Canada and about to be in Australia.
Tax refunds streamlined
UK Gift Aid support simplifies the tax refund process, making donating easier and potentially lifting future donations by a quarter.
What the charity hoped for
Shortly after implementation the non-profit was seeing the effects it had been aiming at.
The global one percent
The work contributes to the movement the organisation is building, where enough small regular donations add up to something that solves the urgent problems.
Client testimonial
Our plan now is to grow the number of people taking the one percent pledge by at least 10,000 within the next three years. Netguru have done critical work to help us achieve this, opening up millions of dollars in new markets. I was also delighted that they finished the project by voluntarily producing a roadmap of other useful developments, helping us to map out improvements for the next few years. We believe their work could leverage many thousands of dollars for the world’s most cost-effective charities.
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What’s next