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Imagine: you create illustrations to be a part of a company's branding. You define a style, give it a direction, and create more and more illustrations necessary for the whole project. But what do you do when you're not a lonely island? What if there are other illustrators on board? Add to that the team of 60 designers and the entire marketing department who will sometimes also need to use your illustrative skills. Our solution: the Illustration Guidelines and Smart Library.
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To be useful, an app needs to communicate its ideas clearly, both within the UI and in the marketing material. Making sure the visual experience you deliver is well-crafted, coherent and attention-grabbing can have a positive impact on building your brand, improving relationships with users, and boosting sales. One of the best ways to do it is by using custom illustrations to distinguish your company from others. Take a look at our list of seven areas in which illustrations can help your business.
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Uber, Dropbox, Slack, Airbnb and many other respectable companies bet on illustrations. The reason? They all believe that an illustration is not only an adornment to a product. It’s also a powerful tool that can help increase vital business metrics, eg. conversion rates.
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Heavily illustrated websites and apps are quite common nowadays, no matter the industry, but not too long ago that wasn’t the case. Some of the world’s smartest companies have bet on illustrations early on, gracing their digital products and accompanying marketing pages with tiny artworks, and today they are reaping the rewards. They’ve sparked a worldwide trend in digital design, which others have been trying to catch up to ever since. I believe that the storytelling element of illustrations is crucial to their effectiveness. In this article, I’m going to share some insights on how Dropbox, Uber and Slack – world-renowned leaders in their industries – have increased conversion rates through illustration.
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Illustrations are a powerful tool for your business that can be a real game changer. Is this statement not too bold? Surely, pictures can be a nice decoration of your product, website, app, publication. They can make it more aesthetic, eye-catching, user-friendly. But is it enough to call something “powerful for the business”?
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Once a year, at the beginning of spring, I used to open my wardrobe and start cleaning. Beside being a valuable mental exercise (removing unused stuff gives us a fresh start) it is also a great opportunity to understand that we very often make buying decisions in the heat of the moment. Every year, spring after spring, I look in the mirror and ask myself - Wojciech...why? Why do you buy so many useless things? Is it really about clothes? Or maybe it’s because of the patterns and illustrations that are printed on them...
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Have you switched from Illustrator to Sketch? Do you miss some features available in your previous tool? That’s exactly what occurred in our team - Bartek, one of the designers, needed a quick and easy solution that would save his time while working in Sketch. I’m always happy to help and that’s why I built a little plugin that solved the issue. Let me introduce you to Move It!
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