CD Projekt - Case Study


cdp.pl: a digital distribution platform
cdp-design 2

CD Projekt S.A., one of the biggest Polish game developers and retailers (affiliated with CD Projekt Red, the studio responsible for The Witcher), decided to introduce a local digital distribution platform.

Challange

  • Netguru's team had 100 days to deliver the whole project.
  • No internal development team through the first phase.
  • The platform had to be launched during a live event, so the launch had to proceed without a hitch.

Process

Netguru offered the engeering skills to deliver the project, expertise in planning and project management as well as the know-how which sped up development.

  • A full stack ecommerce development team.
  • Integration with third-party solutions like Microsoft Dynamics AX and developing a custom payment gateway (PayU).
  • Customisations to handle business rules, such as vouchers and gamification elements.

Results

On 10 September 2012, the client succesfully launched cdp.pl, with an inital batch of digital games ready to download. New categories of products (e.g. ebooks and digital comics) were added in following development sprints.

  • The business and budget goals were met and the platform was delivered on time.
  • Great reception from the media and customers.
  • The ability to add new features and integrations quickly.

Numbers

  • 100 days to build the MVP
  • 3 types of digital goods
  • 1 live launch conference
  • 30k users on day one
Working with Netguru is pure fun. I've never thought that building new Web products could be so fast and so comfortable. Against a background of experience with other developers, Netguru has been a pleasant surprise. The entire team is open, flexible, interdisciplinary. Everyone understands the whole production process - from planning to the error detection phase. This is priceless.
Radek Zaleski

Radek Zaleski

New Business Director at cdp.pl

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