Re-Launching an Innovative Social Network for City Dwellers
250,000
Users across the UK
With an expansion into the US market following.
150k+
RSVPs in major cities
Across more than thirty of them.
10
Years on the market
The life of the platform.
The client
City Socializer is a subscription-based social discovery network for meeting new groups of friends locally and getting something out of a city’s social scene.
The challengeWhat the teams actually needed
Filling a niche in the UK market meant an app engaging enough to compete with everything else asking for an evening.
Challenge 01Finding people nearby
Users had to be able to find peers close to them and plan offline activities together.
Challenge 02Location, search and categories
Location services, search and multiple categories of activity all needed building into the product.
Challenge 03Competitive from the start
The app had to be engaging enough to stand against established alternatives in the UK.
What we did
A social network where the point is meeting offline
Netguru joined the development team to support the relaunch, putting the engineering process in place — continuous integration and code reviews among it.
API and frontend
The API and the frontend application were constructed with Backbone.js across multiple setups.
Google Maps integrated
Google Maps integration is what makes a local social network local.
Interests against events
Users match their interests to local events inside an app kept stylish and streamlined.
Featured, then expanded
The Next Web picked the project up, the platform grew past 250,000 users across the UK, and it then moved into the US market.
Client testimonial
Netguru provide an awesome service and a great Ruby dev team that work together with us on our products.
More like thisOther places we scaled product teams for growth.
What’s next