Re-Launching an Innovative Social Network for City Dwellers

Subscription-based social discovery network that enables people to meet new groups of friends
mobile and web app interface mock up

Designing a subscription-based social discovery network that would enable people to meet new groups of friends locally and enjoy their city's social scene.


  • Allowing users to find peers in their vicinity to plan offline social activities together.
  • Inclusion of location services, search capabilities and multiple categories of activities.
  • Creating a competitive and engaging app, which would fill a niche on the UK market.


As part of the app development team, Netguru supported the re-launch of CitiSocializer. We set up the development processes, including code reviews and continuous integration.

  • Construction of the API and the frontend application with Backbone.js and multiple set-ups.
  • Google Maps integration.
  • Enabling users to match their interests and local events within a stylish and streamlined app.


The project became a successful social network, providing users with a place to connect with new people through shared interests and events.

  • An Online2Offline app, which supports interactions between users based on their location.
  • The project was featured on The Next Web.
  • The app has over 250,000 users across the UK. Recently, it expanded to the US market.


  • 30+ cities
  • 150k+ RSVPs in major cities
  • 10 years on the market
  • 4 steps to a great social life
  • Netguru provide an awesome service and a great Ruby dev team that work together with us on our products.
    sanchita saha

    Sanchita Saha

    Founder, CEO at City Socializer

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