300+

Game advertisers

Using the system.

80M+

Actions a month

Served through it.

1.2bn+

Users reached monthly

In real-time bidding.

The client

AppLift needed an internal accounting system of its own — one that makes billing and invoicing straightforward, fits how its accounting team actually works, and keeps everything accounting-related in one place.

The challengeWhat the teams actually needed

Internal finance tools are usually inherited rather than designed, which is why they tend to be miserable to use.

Challenge 01Billing made simple

The system had to be simple and user-friendly enough that billing and invoicing stop being a chore.

Challenge 02Built for this accounting team

It had to suit the way this particular accounting team works, rather than accounting in general.

Challenge 03Everything in one place

All the necessary accounting had to live together instead of spread across tools.

What we did

An accounting system built from scratch, backend and front

Netguru supported the client through the whole development process and built the application from nothing.

Area 01 · Application

Development

Both halves of it

A billing app was created providing the backend and the frontend together.

Area 02 · Statistics

Product

A panel accountants can navigate

A statistics module panel lets accountants find what they need without hunting for it.

Area 03 · Interface

Bootstrap

Simple, and responsive

Twitter Bootstrap gave the application a straightforward but responsive look.

Area 04 · Features

Feature

Invoices, notes and exports

Users send invoices to media partners and advertisers, create or edit credit notes, export to PDF and CSV, and send reminders — with the product still being extended.

Client testimonial

Netguru is a great partner. They allowed me and my team to focus on further developing our product line. They managed the entire development process, delivering very high quality results. We look forward to further growing our partnership.

Gil Danziger

VP Engineering at AppLift

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