go_to_market_strategy

Meet business objectives with go-to-market workshop

Learn how to create awareness of your product, gain market share, and engage with customers

Let’s work together!

Why digital products fail?

Many businesses fail because they build products customers do not need. They lack a market and competitor research, a clear product strategy as well as marketing plan to develop and promote their products. The aim of go-to-market workshop is to ensure that you deliver unique value proposition to your customers and gain market share.

Main benefits of go-to-market workshop

Let's create a step-by-step plan detailing how to successfully launch your product to market

Achieve product-market fit.

Articulate the pain points your product solves or alleviates. Develop the messaging that communicates this. Establish the business model.

Define target audience.

Identify customer segments who experience these problems. Come up with a pricing strategy. Estimate the volume of users and paying customers.

Identify competition.

Identify your competitors and articulate how your product is better.

Plan product distribution.

Define the mediums or channels where you’ll be marketing the product and acquiring users.

The importance of go-to-market (GTM) strategy

Get prepared for a product launch. Align your team to achieve business goals.

Our go-to-market consultants will organize and host a four day-long workshop to minimize the risks and create optimized strategy for bringing a unique product to life.

The Netguru consultants will assess your product idea and conduct introductory market research.

The workshop will be devoted to, among others:

  • Identifying and understanding target audience
  • Shaping a corresponding marketing and sales plan for each customer segment.
  • Forming communication methods for the product as a solution to a key market pain point.
  • Ideating all stakeholders that influence the product development and product launch.

Out experts offer a cross-disciplinary expertise, including sales, marketing, product management, innovation, and market analysis, which will ensure that the whole product creation and launch process is planned in a holistic way.

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A proven process: How we work

We use 3- phase process at the end of which you will be presented with an effective go-to-market strategy.

  1. The idea and market needs assessment. Before the workshop our team will get familiar with and conduct evaluation of your product idea and study the market needs and competitors.
  2. The workshop. Our experts will facilitate the workshop to present their findings, hear your perspective, and come up with the main action points. Suitable frameworks and canvas exercises will be used to produce actionable insights.
  3. Delivering the strategy plan. After the workshop, you will be provided with a tactical action plan focusing on giving a comprehensive but concise directions on why you are building a product, how you will build and distribute it.

See how our support helped those companies

  • Our cooperation with Netguru is a true partnership. Whenever we faced challenges this year, we could rely on Netguru for our urgent staffing needs and time-critical deliverables. The Netguru team has gone above and beyond any expectations of what a strong and reliable partner can be.
    Hima Mandali Solarisbank CTO

    Hima Mandali

    CTO at Solarisbank
  • My experience of working with Netguru was absolutely excellent. Different software teams go through ups and downs, and good software teams are resilient. What makes the Netguru team succeed is being able to ride ups and downs as a team
    Gerardo_Bonilla

    Gerardo Bonilla

    Product Manager of Moonfare
  • As OLX Group experienced a significant increase in demand for design talent, we could count with Netguru to support us as a real extension of our in-house team. Their designers were embedded in our day to day, sharing the same commitment and focus to deliver impactful solutions to our customers. Beyond the great design work produced, they are really nice people to work with, which is equally important to build a long lasting partnership.
    Victor Salciotti photo

    Victor Salciotti

    Head of Product Design at OLX
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Let's create a tactical plan to win customers

Share your challenge and our team will support you in creating a journey to deliver a revolutionary digital product
Estimate project

15+

Years on the market

400+

People on Board

2500+

Projects Delivered

73

Our Current NPS Score

Delivered by Netguru

We are actively boosting our international footprint across various industries such as banking, healthcare, real estate, e-commerce, travel, and more. We deliver products to such brands as Solarisbank, IKEA, PAYBACK, DAMAC, Volkswagen, Babbel, Santander, Keller Williams, and Hive.

$5M

Granted in funding for Shine. Self-care mobile app that lets users practice gratitude

$28M

Granted in funding for Moonfare. Investment platform that enables investment in private equity funds

$20M

Granted in funding for Finiata. Data-driven SME lending platform provider

$47M

Granted in funding for Tourlane. Lead generation tool that helps travelers to make bookings

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