Go-to-market workshop

Why digital products fail?

Many businesses fail because they build products customers do not need. They lack a market and competitor research, a clear product strategy as well as marketing plan to develop and promote their products. The aim of go-to-market workshop is to ensure that you deliver unique value proposition to your customers and gain market share.

Achieve product-market fit. Articulate the pain points your product solves or alleviates. Develop the messaging that communicates this. Establish the business model.
Define target audience. Identify customer segments who experience these problems. Come up with a pricing strategy. Estimate the volume of users and paying customers.
Identify competition. Identify your competitors and articulate how your product is better.
Plan product distribution. Define the mediums or channels where you’ll be marketing the product and acquiring users.

The importance of go-to-market (GTM) strategy

Get prepared for a product launch. Align your team to achieve business goals.

Our go-to-market consultants will organize and host a four day-long workshop to minimize the risks and create optimized strategy for bringing a unique product to life.

The Netguru consultants will assess your product idea and conduct introductory market research.

The workshop will be devoted to, among others:

Identifying and understanding target audience
Shaping a corresponding marketing and sales plan for each customer segment.
Forming communication methods for the product as a solution to a key market pain point.
Ideating all stakeholders that influence the product development and product launch.

Out experts offer a cross-disciplinary expertise, including sales, marketing, product management, innovation, and market analysis, which will ensure that the whole product creation and launch process is planned in a holistic way.

A proven process: How we work

We use 3- phase process at the end of which you will be presented with an effective go-to-market strategy.

The idea and market needs assessment. Before the workshop our team will get familiar with and conduct evaluation of your product idea and study the market needs and competitors.
The workshop. Our experts will facilitate the workshop to present their findings, hear your perspective, and come up with the main action points. Suitable frameworks and canvas exercises will be used to produce actionable insights.
Delivering the strategy plan. After the workshop, you will be provided with a tactical action plan focusing on giving a comprehensive but concise directions on why you are building a product, how you will build and distribute it.

Our cooperation with Netguru is a true partnership. Whenever we faced challenges this year, we could rely on Netguru for our urgent staffing needs and time-critical deliverables. The Netguru team has gone above and beyond any expectations of what a strong and reliable partner can be.

Hima Mandali
CTO at Solarisbank
My experience of working with Netguru was absolutely excellent. Different software teams go through ups and downs, and good software teams are resilient. What makes the Netguru team succeed is being able to ride ups and downs as a team

Gerardo Bonilla
Product Manager of Moonfare
As OLX Group experienced a significant increase in demand for design talent, we could count with Netguru to support us as a real extension of our in-house team. Their designers were embedded in our day to day, sharing the same commitment and focus to deliver impactful solutions to our customers. Beyond the great design work produced, they are really nice people to work with, which is equally important to build a long lasting partnership.

Victor Salciotti
Head of Product Design at OLX

Estimate project

15+

Years on the market
400+

People on Board
2500+

Projects Delivered
73

Our Current NPS Score

$5M

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