A business should choose cross-platform mobile app development over native app development in the following scenarios:
Limited resources: When you have budget constraints or a shortage of development resources, cross-platform development can be more cost-effective as it allows you to maintain a single codebase for multiple platforms.
Faster time-to-market: If you need to release your app quickly, cross-platform development can expedite the process by reusing code across platforms, giving you a competitive edge.
Targeting multiple platforms: When your target audience uses a variety of devices and operating systems, cross-platform development can help you reach a broader user base with a unified app over native apps.
Simple app requirements: For apps with relatively straightforward functionalities that do not heavily rely on platform-specific features, cross-platform development is a suitable choice.
Maintenance efficiency: Cross-platform apps are easier to maintain, making it a good choice for long-term projects with ongoing updates and improvements.
Consistent user experience: When maintaining a consistent user experience across different platforms is a priority, cross-platform development ensures uniformity.
However, it's important to note that for apps with complex, platform-specific features, high-performance demands, or a need for the latest platform capabilities, native development may be a more suitable choice. The decision should be based on your specific project requirements and objectives.