What can e-commerce developers offer your business?
Working with an e-commerce development company can help your business take advantage of the rapidly expanding online marketplace.
Whether you are just getting started with online payment solutions or are looking to expand your services with new features, having expert support makes the process fast and easy.
Getting started with e-commerce can be a challenge, even if you have a clear idea of what you want to accomplish. Partial or inefficient solutions can lead to frustration and disappointment. Consulting with e-commerce experts gives you an overview of the exact value that will be added to your company, what features you and your customers need and how long it takes to get up and running.
Expert consultants don’t just help you to choose a payment system. They leverage years of industry experience to advise on the latest market trends, and how these trends should be reflected in your digital services.
They understand the technology and can outline the different security options to keep your customers sensitive data secure. They can comprehensively plan the roll-out of business-to-consumer (B2C) or business-to-business trade portals.
Most importantly, rather than doing any one of these things in isolation, e-commerce consultancies look at the big picture. They measure your strategic objectives against the possible pros and cons to devise the right solutions to get your business where it needs to be.
A successful business knows its customers, what they want, what they don’t want and, most importantly, what they want next. Increasingly, good data has become the pivot point that separates good companies from great companies. With e-commerce you gain access to the best real-time data available.
What are your competitors offering and at what price? What are the buying trends for similar products to your own? Which demographics are visiting your store and which are not? Finding answers to these questions has never been easier. What used to take teams of dedicated market researchers are now built-in features of the e-commerce system.
With a digital storefront you gain access not only to the international marketplace but to a wealth of detailed information on what sells and why, what works and what doesn’t. e-commerce analytics is the data that the biggest companies have used to perfect their business model and drive up their conversion rate (the rate at which customers click the add to cart button.)
Online store development
These days, customers are much more likely to get their first impressions of your business through an online store than from a physical retail space. In fact, many businesses have found it’s more cost-effective to adopt a direct-to-consumer model – growing their brand purely in the online space and bypassing the need for a real-world shopfront altogether.
In this new business climate the look and feel of your online store matters more than ever. Slow load times, ugly layouts or confusing payment options can be all it takes to send customers looking for alternative options – after all, competing stores are only a few clicks away.
Whether you’re renovating your old e-commerce systems or creating something brand-new that puts digital transactions at the forefront of your strategy, expert developers can make sure that you hit the ground running with everything you need. At Netguru we combine extensive e-market experience with know-how to build fast, reliable and secure digital infrastructures for your business.
User experience (UX)
Demand for online shopping options has surged in recent years, with customers increasingly looking for online alternatives to fill all their retail needs. With this has come higher and higher expectations from consumers.
Online shoppers expect an easy, fast and fun retail experience that lets them feel like a valued customer rather than an anonymous internet user. The importance of making the right impression with your online store is crucial.
UX design is the art of crafting cohesive user experiences that draws users in and keeps them on your page. A good UX designer pays attention to every step in the customers’ shopping experience:
- Making sure the site is intuitive and fun to navigate.
- Empowering customers to compare custom colours or styles with high quality product visualizations.
- Keeping the checkout and payment process easy.
- Giving the customer options for tracking their order up to the point of delivery.
A thoughtful, functional and esthetically designed online store makes users want to invest in your brand.