Manon Roux, the founder of Countr, came up with an idea for a platform where users can shop with their friends, receive trusted recommendations, showcase their style, and earn money for their taste, all in one place. She wanted to improve the shopping experience, making it more personal and social. The main challenges on the path to bringing Countr to life included:

1. Crafting the user journey so that it has enough features to gain a competitive advantage, but it’s also understandable and easy to navigate.
2. Finding a solution for product discovery which would show users attractive products which fit their preferences in their feeds.
3. Finding celebrities and influencers who will spread the word about the platform and help build traction.
4. Developing a mobile application that would scale effectively.

Countr has turned to Netguru at the beginning of January 2018. The client already had an alpha version of the app, but it required a general reorganisation. After the initial code review and a scoping session, the Netguru team started designing a product that would be in line with the client’s requirements. The crucial elements in building the platform were:

1. Creating a new structure that would make the app scalable.
2. Implementing a Machine Learning solution that would enable product discovery.
3. Rewriting the legacy code according to best practices.
4. Extensive testing of the application to make sure users understand how it works and what value it brings.

After nine months of very intense cooperation the team delivered the new version of the product. Users who have already tested the application left incredible feedback about the app’s look and usability. Now the Countr team have a ready product to show to potential brand ambassadors and engage new users. Major achievements included:

1. Creating a personalized experience thanks to an accurate recommendation system.
2. Attracting the first celebrities who are considering a fixed cooperation with the founders.
3. Making the product appealing and understandable to the target audience.
4. Receiving very positive feedback from a wide audience.