Turn picky shoppers to eager buyers with virtual try-on

Drive sales and reduce returns by helping customers make better buying decisions
Virtual Try-on software hangers with clothes

Boost your market position with virtual try-on services

Provide the most convenient customer experience that can convert even the most discerning shopper. This service simplifies the buying process and enhances your brand. Whether it's fashion, beauty, jewelry, or furniture, customers now expect the option to try your products virtually.

Elevate your store with virtual try-on

  • Increase conversion

    The ability to visualize how the product fits on customers boosts their confidence in making a purchase.

  • Reduce return rate

    Customers don’t have to buy something to try it out, they know if it fits before the purchase, which leads to less returns.

  • Decrease storage costs

    Minimizing product returns lowers storage costs and optimizes inventory management.

  • Increase order value

    With confidence in the fit of their selected products, customers are more inclined to purchase complementary items.

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How to transform the customer experience with virtual try-on

Implementing this immersive and personalized shopping experience is complex, but it enhances customer engagement, increases conversions, and fosters brand loyalty.
  • Machine Learning

    Design, development, and productization of custom machine learning algorithms.

  • Artificial Intelligence

    Deployment of models in a comprehensive AI solution that accurately represents your products.

  • Ecommerce Integration

    Secure, scalable integration with your ecommerce platform, providing a unified, frictionless customer journey.

  • User Journey Optimization

    Refinement of the user journey to make the virtual try-on process intuitive and enjoyable.

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Driving real-world impact for leading retailers with augmented reality solutions

We’re not just technology experts, we’re also deeply familiar with the unique business challenges of retail. We have a track record of successfully deploying augmented reality solutions, including virtual try-ons.

See how we support business

  • My experience working with Netguru has been excellent. Outstanding software teams are resilient, and our developers at Netguru have certainly proven to be that. Our Netguru friends have become as close to team members as possible, and I am grateful for the care and excellence they have provided.
    Gerardo Bonilla photo.

    Gerardo Bonilla

    Product Manager at Moonfare
  • Netguru has been the best agency we've worked with so far. Your team understands Kelle and is able to design new skills, features, and interactions within our model, with a great focus on speed to market.
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    Adi Pavlovic

    Director of Innovation at KW
  • Working with Netguru has been a fantastic experience. We received a lot of support in terms of thinking about how we track metrics, how we design this properly, and how we build the architecture. We are extremely grateful for making our platform what it is today.
    Manon Roux photo.

    Manon Roux

    Founder at Countr

The ins and out of virtual try-ons

We’re on hand to answer your questions about virtual try-on technology.
What do you need to create a 3D product model?
You can choose between three methods:
  1. 3D scanning with a professional scanner. Costly, but the best way to mirror a physical object and its texture. It uses laser rays and photos taken with a video camera.
  2. Photogrammetry, stereovision, and SfM (Structure-from-Motion). Popular and requiring less expertise, this only uses (smartphone) pictures taken from different angles as input. It provides models of a bit lower quality but still acceptable for virtual try-on software.
  3. Deep Learning. Even easier, needing just one picture of an object. However, results are currently mediocre, working best on simple objects.
What is AR and VR in ecommerce?
AR uses live video and renders objects, while VR is fully rendered, like in computer games. AR is more common in ecommerce, because VR requires special equipment like glasses.

AR ecommerce uses include:
  • Virtual try-on solutions for clothes, makeup etc.
  • Preview placement to visualize how an item such as a couch looks in your home before buying.
  • Interactive user manuals to understand how a product works or how to assemble furniture.
AR is also used in social media filters. When used in phones, it requires a set of sensors (accelerometer, gyroscope, magnetometer) and fast processing (CPU, GPU). It also needs to combine lighting, camera position, and surroundings to create a quality customer experience.
What brands offer virtual try on?

Any brand can implement virtual try-ons as long as it makes business sense. Consumers are starting to expect this experience from online retailers, so it’s proliferating across the ecommerce ecosystem. Many brands in various industries have integrated virtual try-on technology into their customer experience. The capability is most common in the fashion, beauty, and eyewear industries. Renowned brands offering virtual try-ons include:

  • Cosmetics and Skincare: NEONAIL, Sephora, L'Oréal, MAC
  • Eyewear: Warby Parker, Ray-Ban, Lenskart
  • Fashion and Footwear: Zara, ASOS, Adidas
  • Jewelry: Tiffany & Co., Swarovski, Pandora
  • Home Decor: IKEA, Home Depot, Wayfair
How does a virtual try-on work?

Virtual try-ons can be based on 3D models and AI, or augmented reality (AR) can be incorporated to create an experience that closely resembles real life.

In the case of VTO based on 3D models, customer measurements, typically of their body or room, are used to generate a model. Customers can then overlay products onto the model to determine if they fit.

VTO with augmented reality offers a more realistic experience, and the process unfolds as follows:

  • The user opens the virtual try-on application on their device.
  • Using the device's camera, the application scans and recognizes the relevant body part for the item (face for makeup or glasses, foot for shoes, etc.).
  • The user selects the product they wish to try on from the catalog.
  • The application overlays a virtual image of the product onto the live camera feed, adjusting for movements, angles, and lighting to provide a realistic and interactive fitting experience.
  • The user can switch between different products, colors, or styles and often has the option to capture a photo or video of the try-on.
  • If satisfied with the product, users can add it to their shopping cart and proceed to checkout directly from the application.
Examples of Virtual Try-On Apps
  • Zalando fitting room: Enables customers to see how jeans would fit them using a true-to-life virtual avatar.
  • Sephora Virtual Artist: Allows users to test various makeup products on their face using the device's camera.
  • Warby Parker: Offers a glasses try-on feature that recommends frames based on the user's face shape.
  • IKEA Place: Lets users virtually place furniture in their room to see how it looks and fits before purchasing.
  • Zara AR: Showcases models wearing selected items from the online store, superimposed in the user's environment.
  • NEONAIL Color Match: Provides a virtual try-on experience for nail products, allowing users to test a wide range of nail colors, shapes, and decorations in real time.
  • Adidas' AR Shopping: Offers an AR shopping feature where users can virtually try on shoes before making a purchase.
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Let’s work together to future-proof your business

There are numerous benefits to augmented reality and artificial intelligence solutions, such as virtual try-ons. Become a pioneer in retail innovation and begin developing your solution today.

Elevate your retail business with peak customer experience

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