Cutting-edge virtual try-on software

Improve retail sales with augmented reality, machine learning, and product digitization
Virtual Try-on software hangers with clothes

Augmented reality (AR) experiences boost conversions

When brands leverage augmented reality applications to offer virtual try-ons, they reimagine the digital shopping experience, leading to a 94% higher conversion rate compared to products without AR (source: Deloitte)

Make or break your business with virtual try-on software

Embrace augmented reality solutions to engage consumers & offer authentic shopping experiences add business value.
  • Improve sales results

    Leverage virtual try-on software at the top of the sales funnel to manage customers' expectations

  • Deliver better customer experience

    Utilize immersive technology to offer consumers personalization and a fully-digital journey

  • Reduce the number of returns

    Streamline customers’ purchase decisions by visualizing how products look and fit them

  • Become a top choice with AR

    Connect with customers via AR and increase brand impact by 41%

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Virtual try-ons could reduce the number of returns and buyers would be more confident in their purchase choices. In reducing those returns, you can also avoid unsustainable business models.
Jinder Kang innovation consultant in Netguru

Jinder Kang

Innovation Consultancy Lead at Netguru

Virtual try-on software: customizable and secure

Inventive solutions that utilize 3D modeling & object placement to provide natural results.
  • Tailored VTO application

    Build custom apps to optimize performance and acquire superior model quality

  • 3D modeling

    Achieve real-life, authentic results via 3D virtual try-on technology

  • Object placement

    Focus on proper orientation, scaling, and occlusion handling for accurate visualizations

  • Privacy and security

    Achieve data safety via processing on mobile devices or onsite

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What is a virtual try on?

A virtual try-on solution offers shoppers the ability to ‘try on’ items such as clothes, accessories, makeup, and jewellery using technology such as augmented reality (AR), and machine learning (ML). Customers can do that without leaving their home – if they wish. Virtual try-on technology allows people to see how they look in a given item or product, without physically buying it.

Types of virtual try-ons include:

  • In-store virtual fitting rooms/smart mirrors. These utilize technology to superimpose items over customers. Examples include a magic mirror or virtual mirror that uses AR, ML, and gesture recognition to overlay items or face products onto the customer’s image.
  • Mobile virtual try-ons. These apps allow consumers to choose a product like makeup or an item like clothing, and then see it on themselves via their smartphone.
  • Desktop virtual try-ons. These plugins for e-commerce enable virtual try-ons when people are online shopping. They work by customers using a photo of themselves or a live webcam to see if they like a product or if it fits them.

Whichever you use, the goal is the same: creating a tailored try-on experience that engages customers and helps them make a purchasing decision, be that online or in-store. Virtual try-on solutions also have the potential to help retailers reduce return rate and increase online sales, while boosting customer desire and value.

How does a virtual try work?

A few things are required from a technical standpoint:

  • Locate the person on the image and understand it. For example, know where the face is, what part of the image is a shirt or top etc.
  • Select and set up key points you’re interested in, depending on usage. For instance, face details like the mouth or eyes. This stage uses a machine learning model.
  • Display virtual items, taking proper orientation, scaling, and occlusion handling into account to achieve an authentic virtual shopping experience. For example, a 2D makeup look or a 3D model of shoes.

Ultimately, virtual try-on sessions should be easy to use and as realistic as possible.

What are the challenges of creating a virtual try-on software?

There are a number of complexities, including:

  • Ensuring virtual try-ons are practical, not just fun. If they’re the latter alone, you run the risk of offering an entertainment tool rather than a sales tool.
  • An authentic experience requires an accurate 3D human model. Mapping a human body is complicated and it’s not easy to reflect all body niuanses in a model, although even generic models can prove to be an asset in some cases.
  • Offering a seamless, fluid, and realistic experience requires huge computational power and fluidity. Although machine learning models deliver real-like experiences online, they need a lot of processing power and storage.
  • How much privacy are users willing to share when it comes to things like scanning in tight clothes or underwear? There’s a fine balance between privacy and better visualization, which will likely differ by customer.
  • Fine-grained technology issues when building a custom virtual try-on app versus using an off-the-shelf virtual try-on app. Custom virtual try-on apps require complex features such as simulation of natural lightning, scene understanding, and occlusion handling. But ultimately, these bespoke virtual try-on apps are more photorealistic.

Does a virtual try-on app increase sales?

The short answer: it depends. “Virtual try-ons at home are still a ways off from becoming a true purchase channel. It’s a step in the process, but not a lot of people will buy from it,” says Jinder Kang, Innovation Consultancy Lead at Netguru.

That being said, if you’re a forward-thinking tech-savvy organization that aims to develop a photorealistic virtual try-on solution, it’s possible to positively impact sales – as long as the virtual experience is embedded within a larger sales ecosystem.

These days especially, it’s all about the ability to purchase from anywhere. People want the option to ‘try on’ an item, feel confident they like it, and then buy it – from the comfort of their home if they wish. Enter authentic virtual try-ons to meet that need.

Innovative technology empowers businesses

Our talented software engineers and developers have a wealth of experience in the fields of AR, and ML. Using their expertise, the team develops bespoke solutions using cutting-edge tech.

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  • My experience working with Netguru has been excellent. Outstanding software teams are resilient, and our developers at Netguru have certainly proven to be that. Our Netguru friends have become as close to team members as possible, and I am grateful for the care and excellence they have provided.
    Gerardo Bonilla (2)-1

    Gerardo Bonilla

    Product Manager at Moonfare
  • Netguru has been the best agency we've worked with so far. Your team understands Kelle and is able to design new skills, features, and interactions within our model, with a great focus on speed to market.
    Adi Pavlovic Keller Williams-s(1)

    Adi Pavlovic

    Director of Innovation at KW
  • Working with Netguru has been a fantastic experience. We received a lot of support in terms of thinking about how we track metrics, how we design this properly, and how we build the architecture. We are extremely grateful for making our platform what it is today.
    Manon Roux

    Manon Roux

    Founder at Countr

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The ins and out of virtual try-ons

We’re on hand to answer your questions about virtual try-on technology.
What do you need to create a 3D product model?
You can choose between three methods:
  1. 3D scanning with a professional scanner. Costly, but the best way to mirror a physical object and its texture. It uses laser rays and photos taken with a video camera.
  2. Photogrammetry, stereovision, and SfM (Structure-from-Motion). Popular and requiring less expertise, this only uses (smartphone) pictures taken from different angles as input. It provides models of a bit lower quality but still acceptable for virtual try-on software.
  3. Deep Learning. Even easier, needing just one picture of an object. However, results are currently mediocre, working best on simple objects.
What is AR and VR in ecommerce?
AR uses live video and renders objects, while VR is fully rendered, like in computer games. AR is more common in ecommerce, because VR requires special equipment like glasses.

AR ecommerce uses include:
  • Virtual try-on solutions for clothes, makeup etc.
  • Preview placement to visualize how an item such as a couch looks in your home before buying.
  • Interactive user manuals to understand how a product works or how to assemble furniture.
AR is also used in social media filters. When used in phones, it requires a set of sensors (accelerometer, gyroscope, magnetometer) and fast processing (CPU, GPU). It also needs to combine lighting, camera position, and surroundings to create a quality customer experience.
Are the try-on images and videos private?
From a tech point of view, it’s wise to try and process information such as videos and images on the side of the user’s device. If we don’t send anything to the cloud for processing, that guarantees a more secure and reliable solution, because a fast internet connection isn’t needed. That’s generally the standard way of doing things, but Netguru places particular emphasis on it. To achieve that, we use proper software and libraries.
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