Product design consulting

Expertise when it matters most. Create exceptional products with end-to-end professional support and expert guidance

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Product design consulting

Netguru software design team helps innovators achieve business goals through exceptional design and data-driven consulting. Share your challenge, and we’ll bring the maximum value at any stage of your business. Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

Netguru software design team helps innovators achieve business goals through exceptional design and data-driven consulting. Share your challenge, and we’ll bring the maximum value at any stage of your business. Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

Product design consulting goes far beyond visual and interface design. At Netguru, we offer a complete range of services that build up business Value. these incorporate all the elements of product development; from the initial idea and formulation of product strategy, through building a prototype and testing it with users, right to the creation of the product itself. UX and UI best practices also feature heavily, along with product testing throughout every stage of the development process.

Digital product strategy forms the cornerstone of any product development, identifying target users and their needs, the market fit, as well as where the product fits in within the overall organizational strategy. This is the lens we view your product through, and we can work with you to develop your strategy if required, to optimize your product’s business performance.

Our consulting service is fully data-driven, based on the data supplied by you and what we gather as part of the research process and design sprint workshops. Our goal is to create business value for you by identifying and using the right product design approach.
Every business can benefit from product design consulting, no matter what stage the product is at. Whether it’s ideation, MVP, improving an existing product, or creating a complex enterprise-grade solution, we can add value to your product – and to your business.

Idea stage
Optimize your product investments and avoid pitfalls by pre-validating your ideas

Save time and money on wasted development by testing the first version of a product with users

Existing product
Enhance your product by identifying and delivering features that will increase its business value

Innovate with the agility of a market-disrupting startup to gain a competitive advantage in your industry

  • Keller Williams triumphs with digital transformation

    Netguru worked alongside the world’s largest real estate franchise, Keller Williams, to help them create their own proprietary software. One of their signature products, Kelle, also known as ‘Siri for the real estate industry’, is an AI-powered personal assistant for agents that has modernized the entire industry.

    "Netguru has been the best agency we've worked with so far. Your team understands Kelle and is able to design new skills, features, and interactions within our model, with a great focus on speed to market."

  • Volkswagen Home raises the bar in customer service

    When Volkswagen learned that customers value quality of service 2.5 times more than the car itself, it set about creating its first-in-the-world concept store, Volkswagen Home. With the help of Netguru, Volkswagen redesigned its customer service process, and achieved a $1-1.3k higher average sales price than in traditional sales channels.

    "We have built a grand and impressive building. But without Netguru’s insights, we would be stuck on the ground-floor forever."

  • Herdius leverage emotive design in funding bid

    When Berlin-based startup, Herdius, wanted to build a high-performing decentralized financial platform, they turned to an Initial Coin Offering (ICO) to raise the necessary funds. Netguru were brought in to help design a landing page for the project, which combined many design elements to evoke feelings of trust and curiosity in potential investors.

Our product design process

At Netguru, we know the importance of a seamless, end-to-end process in successful product design consulting. Typically, our approach can be broken down as: product introduction and setup, ideation and concept, wireframing, user testing, design, implementing recommendations, design handover,

Even before we start our cooperation, we concentrate on understanding your business and your idea in as much detail as possible to ask you the right questions, clearly identify your needs, and optimise the further process for you. We first focus on research to gain insight into your target market and customers. Once this is done, we have a solid base to move to ideation and crystalise the vision of your product. Next, we develop a set of user flows and wireframes that allow us to optimize the business value of your idea in quick iterations, incorporating testing as we progress through each stage. This boosts the business value of your product from the very first moments and allows you to optimise the spending on its development, balancing what builds the highest value, development speed, and spending. Then it’s over to our designers and developers to bring your creation to life. For that to happen, assets are prepared and the project is developed in a technology best matching its purpose and your business needs. Following the completion of your project, we ensure that you have a clear path forward, including any future iterations you may require.

Product design services

Our services cover the full spectrum of product design, taking you from your initial idea right through to delivering a product with a great chance of success.

  • Product Design Sprint including ideation

    PDS is an effective tool to forge ideas into valuable products and features, often by simplifying and solving complex business problems in a unique, innovative manner. Design sprints condense months worth of work into just a few days.

    At Netguru, we have combined years of experience with Google Ventures’ methodology to create our own approach. Our Product Design Sprints are flexible and adaptive, which makes them highly efficient and effective. The five-phase formula, covering research, ideation, prototyping, and testing the ideas, enables you to produce ideas tailored to users’ needs and validate your solutions rapidly.

  • UX Review

    Increase the business value of your product by discovering and eliminating the potential UX issues that could severely impact its business performance.

    We conduct usability testing along with a professional, expert review of your product to identify the factors that hamper its success. To do so, we compare it with established industry standards and current best practices. The result is a comprehensive, data-driven report that assesses your product in terms of your business goals, market fit, customer needs, and scalability, plus provides a clear roadmap for improvements, scaling from quick fixes to hints how to address the bigger, strategic issues.

  • MVP & Prototyping

    Reduce the risk of investing in products that won’t succeed by creating a prototype or minimum viable product (MVP).

    We can help you develop a mockup of your solution and test it with potential users to ensure that it meets their needs in the way you envisaged. This allows you to identify the usability flaws and implement changes that will increase the chance of its success, saving you time, costs wasted on development of features not building business value, and decreasing the opportunity cost.

  • UX design

    With years of experience in UX design and usability testing, our team can help you with a full range of services, from idea to final product. We know that developing a successful digital product requires deep insight into your users and their needs. Our proven research and evaluation methods will enable you to create delightful experiences for your users and add value to your business.

  • UI design

    Even while giving enough thought to the feature set and UX design, many products cannot succeed without an exceptional UI. Our UI design team ensures that your company’s brand identity and personality are incorporated into all aspects of the look and feel of your product, while following best practices in usability and accessibility.  

  • Enterprise solutions

    Having worked on large-scale enterprise projects in a range of industries, we often help organizations to embrace digital transformation and harness innovation in highly competitive markets. We understand the unique challenges involved in enterprise product development and offer an end-to-end service which uses best design practices and cutting-edge technological solutions to maximize business growth and gain a competitive advantage.


Employing the services of a product design consultancy can bring a host of benefits to your organization:
Identify the key stakeholders

The right people involved in a project can be instrumental to its success. We help you identify and select the stakeholders who will have the most influence on your project. You are then able to increase buy-in by ensuring that they are fully involved.

Understand your users

By adopting a user-centered approach to design, you are able to gain a better understanding of your users’ problems, needs, motivations, and expectations. This insight is critical in making better product-related decisions that align with your business strategy.

Select the best solutions

The variety of ideas that emerge during the ideation phase of product design can bring new and unexpected opportunities to the business, far beyond the project at hand.

Improve an existing product
By analyzing the user paths through the existing solutions, it is possible to identify their weak areas which, once addressed, can lead to building a competitive advantage.
Understand the project’s fundamentals

Product design consulting can give you an enhanced view of your business, such as a deep insight into the costs and profits, as well as help you identify all of the key partners needed to successfully build your product.

Reduce risk

Sketching and prototyping solutions allows for validation of the ideated features and flows during the test phase, making any improvements necessary to enhance the value of the product. This reduces the risk of wasted time and costs of unnecessary development.

  • Challenge based identification

    We know that the product design process involves far more than design alone. That’s why we ensure a tailor-made approach to your project and business needs throughout all stages of the process.

    For example, we will work with you to:

    - Validate your idea and take it to a new level,
    - Create a prototype and test it with users
    - Develop a comprehensive product strategy
    - Clarify your project scope and create a step-by-step development plan
    - Organize your knowledge and prepare a product pitch or presentation to secure buy-in from stakeholders or investors

The right product design consultancy approach

When you are bringing in an agency to help with any aspect of product design, look for the following qualities to ensure you make the best possible choice:


Flexibility. When it comes to designing digital products, there is no ‘one size fits all’ approach. Look for an agency that has experience in different methodologies and is prepared to adapt its approach to fit your project or working style.


Business focus. Look for evidence of previous solutions created by the agency that have been developed based on comprehensive research and a strong understanding of the organization’s strategy.


Critical & strategic thinking. A good design agency will be able to call upon a range of methodologies to solve business problems, but they will not rely solely on them. Instead, using critical thinking, they will be able to draw from a varied methodological toolkit and identify solutions that best fit the strategy and business goals of the project.

Trust is a foundation for great products

Our clients often cooperate with us for many years, launching various products. It's because we always strive to become trusted technological partners who care to provide more than just software development expertise. Thanks to that, we work as an extension of our clients’ teams rather than an outsourcing agency.



  • How we do it at Netguru?

    At Netguru, we have HELPED small companies, right through to enterprise-size organizations. During this time, our experience has allowed us to fine-tune our approach and process to add maximum value to your business.

    Years on market
    Projects delivered so far

What I appreciate in working with Netguru: that you take the ownership, you're experienced, and that we can rely on you.

Peter Grosskopf
CTO, solarisBank

The difference between Netguru and other companies with which we have worked so far is that Netguru is good at taking the ownership.

John Furneaux
CEO, Hive

Netguru is a great service provider. I like working with the team, it’s super professional, and they’re nice people to work with.

Asaf Davidi
VP of Product, temi

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Product Design Consulting | Netguru