What is the benefit of custom mobile application development?
The world of mobile app development is growing rapidly. Companies are investing in custom mobile apps to support business growth, streamline internal processes, improve productivity, and increase revenue. Custom apps can be designed and engineered to provide a highly-tailored experience to users, incorporating specific functionality to meet the unique needs of businesses and their internal or external customers. In particular, wearables and virtual personal assistants are growing trends that are creating new opportunities for interacting with and engaging customers.
Native app development
Native apps are apps developed for a single platform – usually either Android or iOS. In 2019, data shows that Android had captured over 88% of the mobile market in terms of sales to end-users. But a comparison of the revenue generated by each operating system shows a different story, with Apple’s App Store grossing almost twice as much as the Google Play Store in revenue. This demonstrates that developing native apps for both platforms has clear advantages, and the choice between them is often influenced by your target audience.
Android is the mobile OS of choice in many developing countries, as well as major markets like Germany and India, whereas iOS, on the other hand, attracts a significant number of users from countries like the US and the UK.
Aside from choosing the right platform, the focus of mobile development is on delivering a smooth and satisfying experience to users. We interact with mobile apps in context, which means that they often need to fit seamlessly into our surroundings and the complexities of daily life. Mobile apps need to be fast and easy to navigate. Clear designs help customers to get the most out of their experience in the short amount of time they might have to interact with an app, while well-thought-out and sustainable architecture allows them to enjoy the app’s features fully.
The full suite of native features, which includes GPS and access to the device’s camera and movement detector, is a significant advantage of native development. For projects that rely on these features, building a fully functional mobile app may be the only way forward, particularly in projects where efficiency and security are critical factors.
The main challenges in developing such custom business applications are the need to craft app designs for multiple devices, and, sometimes, the additional effort required to develop and maintain more than one application.
Cross-platform mobile app development
It’s possible to avoid choosing between platforms and build a hybrid or cross-platform application. These cost-effective apps are able to share a single codebase between versions for iOS, Android, and the web. It’s a great approach for businesses building custom applications that don’t rely heavily on native features. Not only does it shorten development time, but it also makes the app easier to maintain and update.
Challenges of cross-platform development include making sure that the app’s design delivers a smooth, consistent experience across devices, and choosing the right technology to fit your project’s needs. React Native is among our favorite options at Netguru.
With cross-platform solutions, which handle iOS and Android, there is no need for the management of separate projects – applications are built as a single project but support different devices. It is possible to reuse a large amount of an app's code between platforms, which can make development much quicker and reduce the cost by about 30%.
It’s also possible to build a Progressive Web App, which, as the name suggests, is a type of web application – one that delivers a satisfying, native-like experience to mobile users. PWAs use modern web APIs to do their magic as they run in the user’s browser. They offer features such as custom splash screens, home screen icons, push notifications, and limited offline functionality. They are often a fantastic choice when the target audience includes customers with older devices or a weaker internet connection, as they are fast and efficient but require no download or installation.
How to choose the technology for the application?
Choosing the right technology for your mobile app is a key decision that will significantly influence its success. When planning a cross-platform mobile app, you need to make sure that the underlying tech ensures stable performance and adequate user-friendliness. On top of that, it must enable you to create a beautiful, intuitive UI.
Although there are many cases where it’s better to stick with native development, cross-platform development is worth considering as it significantly decreases the time and cost of development. For relatively small applications without specific platform requirements, React Native or a similar framework can be a perfect match.
Enterprise mobile app development
At Netguru, we ensure that your custom mobile application is built flawlessly using a trusted development process honed over years of experience, which includes business consultations, architecture design, a robust quality assurance procedure, and maintenance.
Our experts have helped enterprise clients from around the world to achieve their business goals with innovative custom mobile apps. The results have been impressive and include improved conversions, increased sales, enhanced efficiency, reduced costs, and more.
Exceptional design and user experience
A large part of our custom application development service includes making sure that the apps we build delight your users. Our team of experienced Product Designers are wholeheartedly committed to delivering value through designs that are both stunning and exceptionally user-friendly.
We use proven internal processes, such as regular feedback sessions, to make sure we always have our clients’ business goals in mind, and we use our years of commercial experience to offer additional value through business consultations and sharing our expertise. We also take advantage of workshops and other collaboration tools to truly understand each project and to home in on what will make it great.
Reliable development, integrations, quality assurance and monitoring
At Netguru, our mobile development experts use cutting-edge technologies and follow contemporary trends to make sure we’re always up-to-date in terms of modern architecture design and security standards. We’re meticulous in choosing the best tools for every project, keeping in mind maintainability, scalability, efficiency, and security. We use internal quality assurance teams and thorough testing processes to ensure our clients implicitly trust the software we build. In a world undergoing a digital transformation, staying on top of security is vital.
Driving digital transformation through custom apps
Modern businesses compete on many levels, and internal process efficiency is a critical factor. Digitization is allowing companies to make innovative improvements: introducing automation and software tools to help employees work more efficiently, reaching wider audiences, and delivering a better experience to users.
Apps used by employees in the field provide real-time access to crucial project information, enabling them to be more efficient and independent regardless of their location. Managing resources becomes easier thanks to custom apps, and new metrics can be used to improve core processes. Customer relationships can also be improved by offering a personalized mobile experience, and this is made possible by the wealth of data that can be collected, including location data and user habits.
Companies from a wide range of sectors have embraced digital transformation and are using the power of custom mobile applications to gain a competitive advantage and deliver unique value to their users. At Netguru, we’ve worked with clients from banking, healthcare, robotics, agriculture, tourism, fashion, and a number of other industries to enhance their businesses.
The smarter way to build custom enterprise apps
The development process for a custom enterprise app always involves a learning period for the development team to truly understand the client’s business and to feel the client’s passion for the project.
At Netguru, we offer consultations along with UX review workshops that let us become more involved in setting the requirements for each project.
Our expertise includes machine learning, artificial intelligence, robotics, and big data. We aim to be a partner and consultant to our clients – always there to offer advice and to help deliver maximum value from every project.