App Development and VR Technology to Experience Real Estate on Mars

A futuristic app to buy or rent real estate in space
Hero image spacefox case study

About this project

Spacefox is an app that allows users to buy or rent hypothetical real estate in space and experience the futuristic interiors of these houses using VR technology. This was an internal Netguru initiative to encourage its team to get creative, learn about new technologies, and showcase their product design expertise.

Services

UX design
UI design
Illustration

Industry

Software development
Life on Mars could be closer than you think

Scientists claim that in about 50 years we’ll have colonized the Red Planet. Sounds impossible? It’s not just a vision.

We still believe the best is yet to come.

Project genesis

One day we started thinking – what if there was an app that allowed users to book or buy real estate in space? What if there was an opportunity to rent a space house and experience the interiors of the next generations using VR technology?

Last but not least – how can we prepare the interface and all the interactions to look visually futuristic while keeping them implementable at the same time?

First steps of the design process

To lay the foundation for a successful project, we first uncovered the project’s boundaries, the measures of success, and the feasible solutions to address user needs.

The project scope included desk research, moderate branding, 3D modeling and rendering, user interactions, interaction design, and technical documentation.

Once we had defined the problem, we spent time researching and choosing tools, specifying the list of features, planning remote work, and managing responsibilities.

Spacefox visual for a case study

Bringing our ideas to life

Based on the project’s scope, we then focused our efforts on the activities that would create the most impact on the MVP: branding, 3D modeling, copywriting, and UI design.

Branding

When working on branding, we strived to find the most suitable features and values that would fit the product prospective target personas. Based on our research on potential competitors in the real estate market, we ideated naming which we wanted to be personally attached to.

Having defined our main objectives and a name, we developed a moderate yet meaningful brand design suited for our unique experience.

User Flow Maps

Among the many possible screens and states of the product, we decided to pick those allowing us to experiment with the newest technologies. The MVP version of our concept was mainly focused around features allowing users to immerse themselves in the 3D experience.

Wireframes

Surprisingly, the biggest difficulty we encountered while working on the wireframes was lack of content. Products that aim to represent futuristic visions should be approached holistically, which means that the whole interactive environment should be enriched with the right copy written in an on-brand voice. To fulfill those requirements, we created wireframes based on our research and imagination.

User interface

Due to the nature of the universe and its natural color palette, we decided to lay out the app in a dark theme. Moreover, there is a reason why Mars is called the red planet, so a dark palette seemed to be a better choice than a light one, which would have made too strong a contrast with red hues, possibly resulting in eye strain.

Mysterious darkness builds the right atmosphere, allows the users to focus on the high-quality 3D models, as well as enables us to design impressive, light-inspired animations and microinteractions.

Spacefox case study visual

Lessons learned

Thanks to this internal project, our team was able to step back and see their work with new eyes. We improved our remote work process which was more challenging than expected as each of us took care of different parts of the project while treating the whole concept as a side initiative.

We learned a lot about 3D environments, tools, interactions, and tech integrations.

More importantly, straddling the border between creativity and product design allowed us to look at our craft from a new, unknown perspective. This only strengthened our belief that the best is yet to come.

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