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AI chatbot for insurance Custom power & SaaS speed

Get the speed of an off-the-shelf tool and the flexibility of a custom build. Fully customizable, no vendor lock-in, grounded in your catalog.

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AI chatbot that knows your policies

Chatguru is an open-source AI chatbot perfect for insurance. It connects to your policy documentation, product sheets, underwriting guidelines, and OWU — using them as the source of truth for every response.

Powered by RAG (Retrieval-Augmented Generation), it retrieves relevant information in real time to generate accurate, grounded answers — not generic AI output.

No hallucinations. No invented coverage details. Reduced compliance risk.

Because it’s open-source, you stay in control — of your data, your logic, and your deployment.

SaaS is too rigid, custom takes long. There's a better way.

Every insurance carrier hits the same wall. SaaS chatbots are quick to deploy but impossible to truly own or adapt to your products. Custom builds give you control — but six months later, you're still not live. Chatguru was built for exactly this gap.

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From first inquiry to bound policy

From initial product discovery to post-sale servicing — Chatguru replaces friction with conversation at every phase that matters.

Smarter product discovery

Prospects who can't find the right coverage don't convert. Guide them through your product portfolio using natural language so they reach the right policy faster.

Coverage explanation

Turn complex policy language into a guided experience. Help customers understand terms, compare options, and choose the coverage that actually fits their needs.

Pre-sale support

Questions near the point of purchase often block the sale. Answer them instantly about exclusions, limits, and premiums so customers can move forward with confidence.

Claims intake automation

Your operations team shouldn't spend their day collecting first-notice-of-loss information. Handle structured intake automatically and free adjusters to focus on complex cases.

Knowledge base

Your teams shouldn't spend time manually searching through policy wordings and internal guidelines. Give agents instant, accurate answers from your actual documentation so they spend time closing, not searching.

Broker & agent enablement

Intermediary sales require context and precision. Support brokers with instant access to product specs, underwriting appetite, and submission guidance without waiting on your team.
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Insurance-native AI foundation with full control

Chatguru gives insurance carriers a controllable AI foundation for policy discovery and customer servicing — without relying on black-box chatbot vendors.

Built for real insurance environments

  • Built for production, not presentations

  • Azure OpenAI integration (multi-provider ready)

  • RAG-based product retrieval (no hallucinations)

  • Observability & performance monitoring

  • Dockerized backend for stable deployment

  • White-label architecture for multi-brand setups

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How Netguru helps you succeed

There’s a difference between “it works” and “it performs”

You can deploy Chatguru by yourself. But turning it into a high-performing insurance experience requires more than setup.

What we take off your plate?

  • Data preparation: We structure your product data for accurate, relevant responses

  • Conversation design: We design flows that guide users toward decisions

  • AI tuning: We optimize prompts and retrieval to improve quality

  • Infrastructure & deployment: We build a stable, scalable setup for your environment

  • Ongoing optimization: We continuously improve performance as your catalog evolves

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Still have questions?

Is Chatguru production-ready for regulated insurance environments?

es. Chatguru includes a working backend for conversational policy discovery, with Azure OpenAI as the default integration, documentation-grounded semantic search (RAG), observability, and Docker-based deployment. Integration with authentication systems, core insurance platforms, or transactional workflows depends on your existing stack and implementation scope.

How is this different from Salesforce Einstein, Intercom, or other SaaS chatbots?

Those tools are built for generic customer communication. Chatguru is built specifically for insurance — grounded in your policy documentation, customizable to your business logic, and fully open-source. You own it.

How do you prevent wrong or hallucinated answers?

Chatguru uses semantic search to retrieve relevant content directly from your policy documents and internal guidelines before generating responses. This RAG-based approach reduces hallucinations and ensures answers are grounded in your real documentation — not generic AI knowledge.

Can Chatguru access and search our policy wordings (OWU) and internal documentation?

Yes. Connecting your policy wordings, product sheets, and underwriting guidelines is the core of how Chatguru works. Your documentation becomes the source of truth for every conversation.

Is policyholder data stored anywhere outside our infrastructure?

No. Because you self-host, all data stays within your own environment. No third-party vendor touches your customer conversations, your policy data, or your claims history.

Book a demo

Check how Chatguru can work with your product data, compliance requirements, and use case.

Krystian Bergmann

AI Consulting Lead

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