About the author

Diana Woch

Diana has been into art and design ever since she can remember. She attended drawing classes since she was five, staying up till 3am in middle school designing blog templates in Photoshop. She thinks about the Product in a holistic way and outs most of her effort into finding the best solutions for the Product from the point of view of the User and the Business. UX is Diana's primary focus, and she believes that talking is the key part of the design process, as a way of staying focused on the goal. Her experience and responsibilities also include UI and branding. In her spare time, Diana explores medieval manuscripts, lurks in museums, and organizes events for women in the IT industry.