Nowadays brands are dealing with a huge competition on the market. It’s crucial to stand out from the crowd and be recognizable – it could be a solution to reach a wide customer base and succeed. Being recognizable is not only about unique design, but also about the strategy and the user experience.
You probably heard about how little time our brain needs to make assumptions about newly met people. We assume their character and relationship potential in just a few seconds. Though it might not seem fair, it shows how we perceive the world around us. A huge part of this world is presented to us through a mobile phone sitting in our hand. Still, similar rules apply to interacting with both living and artificial objects.