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Nowadays brands are dealing with a huge competition on the market. It’s crucial to stand out from the crowd and be recognizable – it could be a solution to reach a wide customer base and succeed. Being recognizable is not only about unique design, but also about the strategy and the user experience. 
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You probably heard about how little time our brain needs to make assumptions about newly met people. We assume their character and relationship potential in just a few seconds. Though it might not seem fair, it shows how we perceive the world around us. A huge part of this world is presented to us through a mobile phone sitting in our hand. Still, similar rules apply to interacting with both living and artificial objects.
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