UX, UI, Brand Design, and Frontend for a Global Rainforest Protection NGO
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The client
The Coalition for Rainforest Nations is an intergovernmental organisation working with countries that hold tropical forest, helping them balance sustainability and biodiversity against healthy economic growth.
It runs three main initiatives to protect the world’s rainforests, one of them carbon accounting: National Greenhouse Gas Inventories tracking what a country emits in total and how much carbon dioxide its forests absorb, which shows a government what its policies are actually doing.
The challengeWhat the teams actually needed
REDD+ rewards countries for cutting or removing greenhouse gas emissions through how they manage their forests, and the REDD+ Catalytic Fund exists to cover the up-front costs of getting there. Making that work needs technology.
Challenge 01Inventories done to IPCC guidelines
The Coalition helps countries with rainforest submit their National GHG Inventories properly, to IPCC guidelines. Its RRR+ initiative builds capacity and supports accurate reporting — in the Democratic Republic of Congo, in Papua New Guinea, in Panama and in Belize, among others.
Challenge 02A value on standing forest
Removal units measure greenhouse gas reduction, allowance or offset, which is how carbon stored in a forest acquires a financial value — and how conservation becomes profitable for a developing country.
Challenge 03A marketplace that did not exist
The registry had to offer ownership and lifecycle tracking for REDD+ results, as the first marketplace where legal and corporate entities can reserve and buy carbon credits.
What we did
An online presence for a carbon credit registry
Netguru supported the organisation through consulting and promotion of the REDD.plus platform: the landing page, UX, UI and branding design, help producing the site’s content, and frontend development.
Brand, UX and UI
The branding, user experience and interface design were produced for a platform that has to convince governments and corporations alike.
Written together
We assisted the Coalition in producing the website’s content, which became a comprehensive source of knowledge for anyone considering joining REDD.plus.
Frontend delivered
Frontend development brought the landing page to life, finished in time for the UN COP25 Summit.
Recognition for the initiative
The work supported the Coalition in building visibility and recognition for REDD+, which is a milestone in scaling up the effort to limit carbon emissions and reduce deforestation.
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What’s next