About the author

Katarzyna Banasik

Katarzyna is a Product Marketing Manager at Voucherify, contributing to the content and SEO strategy and working closely with Voucherify’s partners. She knows a lot about MarTech tools available on the market, new distribution channels, and trends in customer promotions. From customer acquisition, through retention up to customer re-engagement, she knows plenty of ways to improve a promotional strategy, without wasting resources and budget. Having been a Product Manager herself, she knows well how important fast time-to-market, agility, and flexibility are in the VUCA world we are currently living in.