Custom Design and Implementation of Scalable Webflow Site for Harmonya
The client
Harmonya is a US-Israeli startup out of Team 8 Venture Capital. Its suite of applications serves manufacturers and retailers, using product data, machine learning and AI to surface insight into consumer behaviour and product trends that other tools miss.
The challengeWhat the teams actually needed
An innovative product in a crowded industry has to look the part online, which made design and raw speed equally important.
Challenge 01Standing out among competitors
The web presence needed cutting-edge design and very fast performance to register at all against the field.
Challenge 02Complex ideas, explained quickly
The product’s concepts are not simple, and the site had to make them legible without slowing anyone down.
Challenge 03Editable without a developer
The marketing team needed to maintain the site and add job listings themselves.
What we did
Design and architecture built from the ground up
After getting to know the product, the brand and its users, the work moved through user personas, then a clean and modern design matched to the brand and the product vision, then implementation in Webflow.
Sitemap before pages
Defining the sitemap and content architecture set the structure, and wireframing determined how long the copy could run while confirming the site would be usable.
Monochrome with a gradient
A monochromatic palette with an interactive gradient carries the micro animations, giving the site movement without noise.
Bespoke, and readable at speed
Final style and illustrations came from client feedback and the illustrator’s expertise, reflecting an elegant, minimal brand and explaining complex concepts simply, with unique icons designed to be scanned quickly.
Fluid, responsive, editable
The site was implemented and deployed in Webflow, with the native CMS handling editability and new job listings.
Tech stackThe tools that made it possible
01
Webflow
Where the site was built and deployed, responsive and fluid.
02
Webflow CMS
Native content management, so the team adds job listings without a developer.
More like thisOther places we scaled product teams for growth.
What’s next