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Download the Virtual Try-On Report


Learn about the advantages and shortcomings of virtual try-on apps, with insights backed by user interviews and UX audits of selected solutions.

We reviewed solutions by

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  • ray-ban-logo
  • Gucci logo

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The next breakthrough technology for retail?

From clothes and shoes to cosmetics and jewelry, companies are increasingly turning to AR and VR solutions to improve their retail shopping experience and increase sales. But is there substance behind the hype?

Potential benefits of VR in retail


Implementing reliable virtual try-on technology can have numerous benefits, including:
  • Reduced returns

    Enabling customers to try before they buy can reduce the number of returns.

  • Increased sales

    A majority of shoppers indicate they would shop more often if they could use AR/VR apps.

  • Ehnanced customer experience

    Customers can be more confident that their purchase is the right one leading to a more satisfying shopping experience.

  • Improved conversions

    Some merchants see an increase in conversions for products supported by try-on technology.

  • Increased competitiveness

    If done well, virtual try-on could become a differentiating factor and boost brand loyalty.

  • Location independence

    Customers can try products anywhere, reducing the reliance on physical stores to sell products.

Is virtual try-on right for your business?

Before you decide to implement a virtual try-on app, think about your overall business strategy and consider these questions:

  • Will virtual try-on complement your existing ecosystem?
  • Will it enhance your online or offline experience?
  • Will it deliver the value you want?
  • Do you have the expertise to use the technology?
  • Where will you place it in your service blueprint?

Our report will help you answer these questions and more.

Virtual try-ons can be a great tool to enhance the consumer experience in-store and online if they are part of your holistic business strategy and fit into your business model.
David Stepaniuk

David Stepaniuk

Senior Innovation Consultant at Netguru

Expert insights and user feedback presented in one comprehensive report


Understand how consumers perceive virtual try-on, which elements of the experience influence them the most, and how brands can maximize the benefit.
Download the report
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