The market for mobile apps is flourishing. There are 2.2 million applications available in the App Store and 2.8 million in the Google Play Store – the competition for users’ attention is fierce. It’s predicted that by 2022 mobile app downloads will reach 258 billion, which represents both a huge opportunity and a huge challenge for software companies.
Some studies say that it is up to twenty-five times more expensive to get a new customer than to retain an existing one. Once your marketing efforts have paid off and you have an existing customer base, you should focus on offering them the best experience possible.