Backend and Frontend Development to Build a Prospecting Tool for Salespeople
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The client
Fortuna.ai builds AI-powered tools — prospecting, chats, scheduling — to make businesses more productive. Its founders are business developers themselves, and the product came out of wanting to make a salesperson’s life easier.
The challengeWhat the teams actually needed
Prospecting had become a matter of juggling tools and repeating the same mundane steps, which is exactly what software should be absorbing.
Challenge 01Too many tools
Reducing the number of tools a salesperson opens while prospecting was one of the founding problems.
Challenge 02Repetitive work
Sales representatives were spending their time on tasks that did not need a person doing them.
Challenge 03Outreach on autopilot
Automating the outreach process with AI was the point of the product rather than a feature of it.
What we did
A Chrome extension that finds the right contact
The founders came to BitCraft, now Netguru, to build Intelligent Prospecting — smart, straightforward prospecting on portals such as LinkedIn.
Milestones before code
A scoping session with the client established the basic scope, produced an MVP definition and planned the next steps and milestones.
Python and JavaScript
The technology was chosen to suit the solution: Python on the backend, JavaScript on the frontend.
Agile against a budget
Agile methods kept the work inside both the deadline and the budget restrictions.
Live in three months
Three months after kickoff the extension was delivered, and Intelligent Prospecting became one of Fortuna.ai’s most important products.
Client testimonial
The team has been absolutely wonderful to deal with. Their professionalism and dedication have made them our go-to team for any development work.
Tech stackThe tools that made it possible
01
Python
The backend of the prospecting tool.
02
JavaScript
The frontend, and the Chrome extension itself.
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What’s next