Development of Real Estate Platform for Proptech Startup
.webp?width=1918&height=1184&name=homemade%20(1).webp)
13
Weeks to a commercial product
From first meeting to release.
£500,000+
Property focus
The residential segment in London the agency works in.
The client
Home Made is a hybrid lettings agency: the service quality you would expect of a traditional estate agency, charged as one low flat fee. It concentrates on London residential property above £500,000.
The challengeWhat the teams actually needed
Delivering an exceptional experience in lettings runs into obstacles that are mostly not technical.
Challenge 01Regulation case by case
Complicated legal rules mean different cases need individual handling rather than one flow.
Challenge 02An audience not all comfortable with tech
The market is diverse, and not everyone in it is at ease with technology.
Challenge 03Data, emotion and closed APIs
Large complex databases, high stress on both sides of a transaction, and property websites offering either no API or an outdated one.
What we did
A lettings platform built from scratch in thirteen weeks
The founder came to Netguru to build the platform from nothing. A team of five met the client first to agree the scope and settle on the right solutions.
Appealing and easy to move through
The web application had to attract users and still be intuitive to navigate — in a category where most people arrive stressed.
Node.js under the requests
Node.js was recommended and implemented to handle the volume of requests hitting the server effectively.
Salesforce, integrated
The platform was integrated with a CRM built on Salesforce.
Collected automatically
Solutions were built to gather the required data from different sources on their own, which matters when the property APIs are missing or stale.
Client testimonial
We’ve got a great relationship with Netguru. It feels like they’re part of our team, not an outsourcing agency, and the strength of the relationship we have built is outstanding. Their work has exceeded my expectations by far, both in terms of quality and speed. Their ideas and commitment to our project are notable. I recommend Netguru to every person I can who is looking for top-of-the-market development with competent, dedicated, and pleasant to work with development team.
Tech stackThe tools that made it possible
01
Node.js
The backend, chosen to handle many simultaneous requests.
02
Salesforce
The CRM the platform integrates with.
More like thisOther places we scaled product teams for growth.
What’s next