Scalable Architecture and API Integrations for a Real Estate Marketplace
The client
Newst.se is a commercial real estate platform built for a Stockholm market facing rapid change as the city works at becoming Europe’s most attractive urban centre.
It supports leasing of residential property, shops, offices, restaurants and more: a user creates a profile, enters what they are looking for, and the Newst team does the rest.
The challengeWhat the teams actually needed
Fifteen Swedish real estate companies joined forces as SF Invest to speed their industry up. According to its CEO, much of the sector is outdated, and companies put very little effort into how their customers experience it.
Challenge 01A status quo worth disrupting
SF Invest set out to change how the industry treats the people using it.
Challenge 02Relationships across a lease
The relationship between everyone involved in a leasing process had to improve, not only the search at the front of it.
Challenge 03Customers who are not experts
People with limited knowledge of real estate needed fuller assistance than the sector usually offers.
What we did
A better environment for clients, owners and consultants alike
The platform serves three constituencies at once, which is what distinguishes it from a listings site.
Requirements, entered once
A user creates a personalised profile and states what they need, rather than repeating a search across sites.
Every kind of property
Residential property, shops, offices and restaurants are all supported through the same leasing flow.
The team does the rest
Behind the profile, Newst’s people take over the work, which is the point for a customer who does not know the market.
Fifteen companies behind it
SF Invest brought the industry together to build something better than any of its members would have built alone.
Client testimonial
In the real estate sector, if you have the best property and the best location you can be undigital for the next hundred years and it’s because you have the best asset. And the asset is static. So that creates a very conservative environment. But we want to find disruptive elements and keep the innovation pace going.
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What’s next