Designing a Music Sharing App in the MENA Region
The client
Netguru took over a project aimed at helping people discover underground musicians across the Middle East and North Africa.
The challengeWhat the teams actually needed
The work arrived from another team, and the first job was working out what the client actually needed from it.
Challenge 01Scope against reality
A detailed review was needed to bring the project’s scope in line with the business the client is actually running.
Challenge 02Very little screen
A Google Chrome extension had to carry the required features inside an interface with almost no space.
Challenge 03Arabic among the languages
The extension had to be adjustable for different language versions, Arabic included.
What we did
A handover, then a media player worth using
The team took the project over from its previous owners and built a plan for taking the design forward.
Tested before finishing
Mockups and a media player prototype carrying a set of functions let the designs be tested before final versions and animation were produced.
Typography and a style guide
Custom typography and a style guide were created, built on the client’s previous product.
Controlled in JavaScript
A JavaScript plugin of high quality controls the music player inside the extension.
Learning from behaviour
The team extended the suggestion system and implemented machine learning so it adapts to how people behave and what they prefer.
More like thisOther places we scaled product teams for growth.
What’s next