77% Increase in Page Speed for a WordPress Meal Delivery App
9s → 2s
Page speed
How long the app takes to load, before and after.
95%
Orders going through automatically
Manual intervention cut to the exceptions.
<2
Bugs per week
Down to that level thanks to the anomaly-flagging script.
The client
Powermeals is a Swiss meal-prep and delivery startup. An on-site chef prepares ready-to-eat, healthy, balanced meals, sold through a range of subscription models.
The challengeWhat the teams actually needed
The meal-ordering web app is where customers browse the offer and run their orders, and it arrived as a working MVP that needed fixing, tuning and extending.
Challenge 01A slow front door
Performance was well behind competing apps, and page speed sat at nine seconds.
Challenge 02Bugs surfacing late
Problems with payments, renewing a subscription and other critical flows were being found the hard way, after a customer hit them.
Challenge 03Knowing where to start
The client needed a partner able to pick the areas where work would make the most business difference, rather than working down a list.
What we did
An audit first, then eighteen months of steady improvement
A project manager, senior QA engineer, WordPress developers, a UX designer and a product designer took technical ownership, with innovation consultants adding a business and growth roadmap. The work ran from February 2021 to June 2022.
Findings before designs
A user experience audit produced a full report, which then shaped fresh designs across several parts of the app.
Subscriptions and referrals
New designs shipped with new meal plan subscriptions, a refer-a-friend feature, and a back office option for blocking deliveries over holidays.
Allergies and dietary needs
Meal filtering was made more robust, with tags letting customers filter products against allergies and dietary restrictions.
A script that flags anomalies
A custom script flags anomalies and emails automatically when payments, subscription renewals or another critical flow misbehave, which is what took bugs below two a week.
Client testimonial
Netguru team were a joy to work with. Every team member is a real expert in their field – from designers to developers to project managers. They did a great job of understanding our needs and taking our website to the next level.
Tech stackThe tools that made it possible
01
WordPress
The CMS the meal-ordering app is built on.
02
Anomaly-flagging script
Custom monitoring with automated email alerts on the critical flows.
More like thisOther places we scaled product teams for growth.
What’s next