Interactive Demo Application Development for UBS Investment Bank
4
Demo apps delivered
With a fifth already in development.
50+
Countries with offices
The footprint the demos are used across.
The client
Headquartered in Switzerland and present in more than 50 countries, UBS operates in every major financial centre. It is the largest bank in its home market, third-largest in Europe and the biggest private bank anywhere, serving private, corporate and institutional clients across private banking, investment banking, and wealth and asset management.
The challengeWhat the teams actually needed
Data security rules stop a bank demonstrating a live app to a prospective client, so UBS needed demo versions showing every essential function without exposing anything real.
Challenge 01Indistinguishable from the real thing
Users had to feel they were handling the actual app, which made flawless performance a requirement rather than a nicety.
Challenge 02Two audiences at once
The demos attract new clients and also train the bank’s own financial advisors, and support existing clients struggling to navigate the apps.
Challenge 03Many products, many languages
Personal banking, wealth management and business banking all needed covering, each in numerous language versions.
What we did
Demo apps that behave like the live ones
Netguru handled frontend development, building an interface that mirrors the real app. Frontend developers, project managers and QA specialists worked with UBS designers and engineers, trading knowledge and feedback throughout.
Mirroring the live product
The user interface reproduces the real app closely enough that navigating the main functions and features feels the same.
The bank’s own library
UBS’s components library was integrated into the demo, which is what keeps the two in step as the real apps change.
Numerous versions
Several language versions were created so advisors and prospects meet the demo in their own.
In presentations and on the site
Prospective clients reach the demos openly through the UBS website, financial advisors use them in presentations, and internally they serve as a base for iterations and a learning resource before new apps ship.
Client testimonial
Netguru supports UBS in creating exceptional products and providing great user experience. Together we are reimagining the way to create better outcomes for our clients.
Tech stackThe tools that made it possible
01
React
The library behind the demo interfaces.
02
UBS component library
The bank’s own components, integrated so the demos track the real product.
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