You probably heard about how little time our brain needs to make assumptions about newly met people. We assume their character and relationship potential in just a few seconds. Though it might not seem fair, it shows how we perceive the world around us. A huge part of this world is presented to us through a mobile phone sitting in our hand. Still, similar rules apply to interacting with both living and artificial objects.

Both motion graphics and animations are art forms in which objects or characters are given movement. It’s the art of taking a static image and bringing it to life. Motion graphics and animations actually complement each other. Animation bridges the gap between the stories we tell and the users we want to engage with them. It gives us the opportunity to bring elements from the real world into the virtual space. By using animations and motion graphics we are able to build greater trust in our products, explain them, and create relationships with the receivers.

UX is quite a broad discipline, but if you get it right, it can have a significant impact on sales in your e-store. We've collected a bunch of tips to get your shop's UX a step closer to perfection.

We perceive thousands of objects everyday without even thinking about it. Our brains scan the surroundings at the speed of light. This ability is vital for living comfortably, as everyday we need to perceive, observe, understand, visualise, look or watch. The interpretation of our environment may sometimes vary, as it depends, for instance, on the beliefs we were taught. However, there are some common qualities that most of us associate with certain shapes.

Digital product design is evolving dynamically with the rise of new cutting-edge technologies that change the way users interact with their devices. That’s why it’s crucial to stay up-to-date with the latest trends and methodologies used to provide the best experience to your audience.

Colour is one of the most powerful elements in visual storytelling. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. Colour itself is just an action and an interaction registered in our minds. 

As a company providing UX design services, we regularly have to familiarise ourselves with new projects in an efficient manner. Especially at the beginning of a new partnership, we need to figure out what the project vision is, who the users are, and what response from us will be best for the client. A well-written UX brief can help us tremendously by providing just the right kind of information.

Many companies, particularly ones experiencing periods of rapid growth, face a number of similar challenges. They need to be more agile and flexible, spot market opportunities or pain points early and take advantage of them before the competition does. In other words, they need a good process for leveraging new information and ideas to benefit their business.

Whether your organization is planning to launch a new digital product, or there's a chance that existing user experience flaws may be blocking your growth, it is beneficial to hire external UX consultants. These experts are able to identify problems with your product, find opportunities, and help your company make a leap. 

A few months back I had the opportunity to be a part of a project in which the goal was to design an app helping surgeons perform operations. The app was unique in that it adopted the rigid checks and procedures used in military aviation.