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UX design has become an important element in digital product strategy in many organizations. More and more companies are investing in UX design as it proved it can bring both long- and short-term benefits to a business. Yet, there are still many companies that do not pay enough attention to it, or fail to understand what's behind UX design. In this article, we’ll try to explain what it actually is, how it fits into the design process, how it differs from customer experience, and what benefits it can bring to your business. We’ll also discuss some popular misconceptions.
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In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.
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In the day and age of a highly competitive market, perpetual technological development, and constantly growing expectations, perfecting website design was never more essential. With the power of grabbing the attention of the users and then potentially converting them into customers, it can truly make or break a businesses. Since user experience can directly influence the prosperity of the company, it should be an inseparable part of its overall strategy. Here are some useful tips that could improve your UX design.
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UX design is like with safety. Passengers won't notice the lack of accidents, but they certainly will remember a bus collision, and even more so a train going off the rails or a plane crash. People will notice a lousy user interface design much more often than appreciate an outstanding one.
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Smart business owners have long known the benefit of focusing on designs that are not only beautiful, but put the user at the heart of a great experience. For many, though, balancing a competing list of priorities means that user experience is often seen as a ‘nice to have’, and takes a back seat.
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Have you ever wondered what the secret recipe is that allows successful start-ups to scale up so quickly? What is the big idea behind keeping users attracted to the product so much?
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You have an idea for a product. Excitement is going through the roof, you have all the ideas in your head, and you’re ready to start assembling the team. The business plan is flawless, all features are well described, and you even know the approximate date of releasing the product. But wait… aren’t you missing something? Are you sure that your potential clients will love your product? Is your solution going to fulfill their real needs just as you’ve imagined? Are you positive that it will be useful? If you don’t show your product to your potential clients, you can’t be 100 percent sure you will succeed. That’s why you should validate your idea by creating a prototype of your solution. In this way you can make necessary changes before spending money on developing a product that simply won’t work the way you’ve imagined.
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If you want to build a product, you can’t do it by yourself. You need a hard-working and fully devoted team. Unfortunately, sometimes there are tensions and misunderstandings between members. It’s important to know how to deal with them and help people with their workflow. I will look closer at the relationship between UX designers and developers. What can we do to improve this cooperation, how can we build understanding, and what are the profits for business and product?
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Some time ago I talked with my colleague Mateusz Jankowski, who is a Senior UI designer. I was telling him that I’m going to write a post about the truth of working as UI designer. The deeper you dig, the darker it gets, but maybe there’s one specific term that describes your daily duties? - I asked. His answer made me cry with laughter - sure, it’s like a visual OCD (obsessive-compulsive disorder). Well, it’s hard to disagree. But it’s just the tip of an iceberg.
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Have you ever wished for a time or life-saving function of your choice existing in Sketch? Well, the good news is you are not the only one, and your desired feature probably already exists as a plugin.
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