Digital product design is evolving dynamically with the rise of new cutting-edge technologies that change the way users interact with their devices. That’s why it’s crucial to stay up-to-date with the recent discoveries and methodologies used to provide the best experience to your audience. We put together 10 UX trends that will help you craft user-centered products in 2019.
1. Meaningful conversations
Conversations with users will be getting much more personal this year. The language of the interfaces augmented with machine learning algorithms will come closer to the real human voice and give the impression of being more individual. What's more, the role of the UX writer will gain importance.
2. Voice assistants of the rise
Interaction with devices is going way beyond the screens of our smartphones. Voice User Interfaces (VUI) are becoming more present in our day-to-day life. The popularity of voice assistants shouldn’t be underestimated. They are already taking over new industries like hospitality or automotive. UX designers also need to start thinking beyond flat screens and learn to craft experiences using voice assistants.
3. More personalization
Try to think outside the design canvas. We no longer build thoughts to fit into everything. Users expect more unique experiences on every device, featuring personalized content made with their preferences, taking geographic, demographic and psychographic data under consideration. Using machine learning algorithms you can collect more data about users to deliver an individual experience.
4. Designers who code
Communication between designers and developers is essential to bring a product to the market. That’s why designers should get a better understanding of programming. The gap between designers and developers is becoming smaller and designers will also have to learn more about coding and start using more artificial intelligence solutions.
5. Business-centered designs
Designers should know more about business. Enterprises value UX design agencies who offer UX experts with many years of experience, who are capable of taking responsibility for the product they deliver. That’s why designers should learn more about KPIs, market constraints, resources, and all the stakeholders’ needs to better shape the experience without losing real business value from their sight.
6. Crucial workflows
It’s no longer about selling a product. It’s more important how the designers came up with the idea rather than just creating the product itself. That’s why more and more designers will present their workflows, processes, and how they reached the final result as a part of the whole delivery package.
7. New design patterns
New, bigger-screen devices are designed with user comfort in mind. Thus we’ll see the rise of new design patterns with the gestures and bottom navigation controls focus. If foldable screens succeed, 2019 will be the time for designers to explore new possibilities of this invention as well.
8. Self-explanatory animations
Designs will be getting more self-explanatory thanks to leveraging animations. They can make a big difference in showing users how they can move around the application. Oftentimes, animated illustrations can better explain how to use the app than a block of text. On top of that, they’re way more appealing.
9. Security as a priority
We will be designing each product with security and privacy as a priority. Information about hacked blockchains or mass data breaches will continue to raise users' awareness of threats lurking in their digital identity. We are also awaiting the increase in the use of hidden biometric authentication.
10. AR, VR and blockchain gaining momentum
Augmented or Virtual Reality and blockchain have already disrupted some of industries, but we will see a bigger evolution of these technologies in 2019. AR, VR, and blockchain will receive more attention and gain momentum in many applications.
11. Continuous change in the design world
If one thing is constant in the world of UX design, it’s change. Advances in technology provide a constant source of new tools, trends, and techniques, along with a deeper understanding of users’ needs and preferences. Designers can be more productive, efficient, and precise than ever before, yet the end goal remains the same—to engage users with a seamless and pleasant experience.
12. Pushing the boundaries with motion design
Advances in browser capabilities have paved the way for motion design to become an integral part of UX design. Animations now bring the digital interface to life, enhancing the brand message, as well as helping users to understand what is happening on the screen. Savvy designers will be pushing the boundaries with animation—from clever logos that add to a brand’s story to creative and entertaining page loaders. Motion is being used to convey information in new and exciting ways, engaging customers and enhancing their experience.
13. Focus on UX writing
With brands looking to refine user experience as a way of standing out from the competition, copy is taking on unprecedented importance. Presenting users with the right message, using natural and easy-to-understand language, makes them feel relaxed and safe, also allowing them to feel more connected to the product. Copy should be clear and concise, with a focus on helping the user achieve their goal, rather than being overly creative, filled with jargon, or written for search engines.
14. Importance of context
Designers should be aware of the hidden factors that influence whether or not a product is used as intended. The. onsideration of what users might be doing at the time of using an app or checking a website will be crucial in making the right UX design choices. For example, a user who is at work or in a rush will interact with a product very differently to someone who is at home and relaxed. We need to understand the world from our user’s perspective and adjust the product to suit the context of their situation.
15. Interactive prototypes
While low-fidelity prototypes have their place, and are a great way to progress a design idea quickly, there is no substitute for testing user experience with interactive prototypes. Designs should always be tested and validated across a range of devices. Checking how the product feels on mobile, tablet, desktop, and any other device that may be used will reveal issues while there’s still time to make changes and will save you considerable time and money.
With the boom in demand for connected devices such as Amazon’s Alexa and smart watches, businesses should be seizing the opportunity to tailor their products and conquer new markets. Successful brands will be shifting their mindset to focus on the user journey as a whole, rather than designing for each device in isolation. This device-agnostic approach provides users with a seamless experience as they pass through a variety of touchpoints—from tablets to smart phones to smart home appliances.
That's it for today. Hope our trends will come useful in the UX design process. If you want to add something to our list leave us a comment or drop a message.