Leveraging Generative AI for Growth Opportunities for a Digital Platform
100+
Employees in the room
Across product, engineering, commercial and medical teams.
30
AI ideas pitched
Generated over three days of the hackathon.
14
Internal teams formed
Several of which produced feasible prototypes.
The client
AMBOSS provides medical learning resources and tools — made for doctors, by doctors. Its question bank for exam preparation, educational material, diagnostic tools and medical calculators speed up diagnosis and patient care for physicians, medical students and other professionals.
The challengeWhat the teams actually needed
AMBOSS wanted to know where AI and generative AI could strengthen its operations, starting with the search engine and content creation.
Challenge 01Which trends are actually usable
The company needed the AI landscape read for opportunities it could realistically pick up.
Challenge 02A hackathon with a point
The upcoming AI Hackathon had to be co-designed so it lined up with company strategy and goals rather than producing loose ideas.
Challenge 03A trusted brand to protect
Any use case had to account for the risk of hallucination — the brand’s credibility with clinicians is the asset.
What we did
A primer for the leadership, then three days of building
Netguru’s consulting team ran the groundwork and co-designed the event itself.
One day on what AI can do here
A workshop laid out current trends and potential use cases for AI and data science in healthcare and edtech, which became the starting point for guided brainstorming with the leadership team.
A ranked list, not a wish list
The session closed with AMBOSS holding a ranked set of problem statements and use cases to steer the hackathon.
Hallucination taken seriously
Ideation followed the AMBOSS team’s own guidelines, weighing the hallucination risk against a brand clinicians rely on.
Three days, four disciplines
The event brought more than a hundred employees together from product, engineering, commercial and medical teams, producing thirty ideas, fourteen teams and several workable prototypes.
Client testimonial
We believe that leveraging AI will help us further impact our strategic mission of empowering doctors as well as strengthen our key operations. Thanks to Netguru's expertise, we mapped key areas for experimentation with generative AI, aligned with our growth objectives and strategy.
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What’s next