Website Redesign and UX Overhaul for a Loan and Insurance Provider
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2
Weeks of UX
Discovery workshop, competitor analysis and wireframing.
6
Weeks of UI
Mood boards, a style board and the high-fidelity designs.
4
Weeks of illustration
Mood boards, sketches and the finished illustrations.
The client
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Better is a New Zealand company, part of the One Partner group, offering insurance alongside personal, travel, caravan, car, motorbike, boat and jetski loans, plus debt consolidation and options for people with poor credit history.
It promises low fixed interest rates, no hidden fees and savings on interest — a lending process it wants to be fairer than the norm.
The challengeWhat the teams actually needed
The client asked for a landing page redesign. Discovery and the first workshops showed the job was considerably larger than that, and the scope grew accordingly.
Challenge 01More than a landing page
The website needed expanding, the user experience improving and the application process rethinking, on top of the interface work originally requested.
Challenge 02Existing branding with a fun twist
The brand already had a playful character, and the task was to make something modern and professional out of it for this audience.
Challenge 03Three seconds to convince someone
People form an opinion about a product almost immediately, so the services had to be as accessible as possible and everything needed for a loan or insurance application had to be right there, on mobile included.
What we did
A financial website with character, and an application worth finishing
Twelve weeks across three phases: UX, then UI, then illustration — each feeding the next rather than running alongside it.
Discovery, competitors, wireframes
Two weeks covering a discovery workshop, competitor analysis and the wireframing that set the shape of the expanded site.
Mood boards to style board
Six weeks producing mood boards, a style board and high-fidelity designs that turned playful branding into something this audience would trust.
Loans in the foreground
Objects and characters were drawn in two different styles: the type of loan sits in full colour in front, the outlined character behind it, always interacting with the object.
A new way to apply
Tailor-made product pages for every service, and a rebuilt route through applying for a loan or insurance.
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What’s next