
$100–120
For the most expensive mathematics course — the price of a single two-hour session with a private tutor.
7
Covering high schools in Egypt and Kuwait.
27–35
In the public schools the platform exists to compensate for.

Darajat’s founders saw an opening in the public education systems of Egypt, Kuwait and the wider Middle East. Classes hold between 27 and 35 children and teachers often cannot get through the curriculum in a fifty-minute lesson.
Many families turn to private tuition, where availability is low and prices high — sometimes over $3,000 a semester. Darajat set out to build an e-learning platform that keeps quality high and costs low.
The platform had to solve problems specific to the region, and the founders needed a partner with experience in both education and Arabic — which no local agency had.
The platform had to be developed for Arabic from the start rather than localised into it afterwards.
The learning management system had to cope with a curriculum that shifts, across several countries at once.
The design had to anticipate further localisation down the line rather than assume these two markets.

What we did
The founders came in 2018 with the idea and wanted guidance on how to execute it. Seven months later the entire high school curriculum for Egypt and Kuwait was finished.
Arabic shaped the interface rather than being retrofitted into one built for the other direction.
The platform works with the learning management system and adapts to other markets, which is what makes expansion possible.
Pricing a full semester course at what one tutoring session costs is the entire point of the product.
The platform has gained traction in both markets and is ready to expand to other countries, including outside the Middle East.
Client testimonial
Two years ago I came up with an idea. If we were able to develop an e-learning platform that would be attractive for the students and useful, we could deliver a better service for a fraction of the price of private tutoring.
What’s next