Merging the E-commerce Sales Process With Physical Outlets for a US Retailer
100,000
Shirts expected in 2016
Sales the company was projecting as the work landed.
100
Years of shirtmaking
At Creery Custom Shirt Makers, the workshop Ledbury acquired.
The client
Ledbury is an established US retailer of luxury shirts — dress and casual — along with the accessories that go with them, featured in the Wall Street Journal’s piece on men’s obsession with dress shirts.
Its manufacturing approach targets small workshops in the United States: uniform-volume product made abroad, and highly personal, customisable goods made domestically.
The challengeWhat the teams actually needed
The retailer wanted its online and offline sales processes merged, and wanted it done on a very tight timeline.
Challenge 01Two channels, one process
Online and in-store selling had to become a single process rather than two systems reporting separately.
Challenge 02Traffic that surges
Substantial marketing, advertising and promotion regularly produce spikes, so development had to be quick and effective.
Challenge 03Growth outpacing the team
Ledbury ran an impressive Spree Commerce store built in-house, but the pace of the business kept getting ahead of what that team could carry.
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What we did
A Spree module that joined the shop floor to the website
New functionality merged the online sales process with the bricks-and-mortar outlets, and added ordering at the point of sale or over the phone.
Order in store, made online
Anyone can walk into a Ledbury shop, talk to a salesperson and order a product online made to their exact measurements.
Built on Spree
The new module extended the Spree Commerce platform the in-house team had already built on rather than replacing it.
Revenue and new stores
The module played a part in the company’s growth, with stores planned for Richmond, Virginia and Washington, D.C.
A century-old workshop acquired
The company bought Creery Custom Shirt Makers in Richmond — a shirt workshop a century old, and the second oldest anywhere in the US.
Client testimonial
You guys have been excellent to work with; we really appreciate how well the projects are managed and run. You’ve built a great team.
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