MVP for a flexible and simple healthy food delivery app
The client
A venture the client had not attempted before, aimed at a gap in the market: healthy food delivered, with calorie intake tracked alongside it. The kick-off workshop ran on 11 October 2022, and the team has been building the first version of the system since.
The challengeWhat the teams actually needed
The MVP had to cover a wide surface before it could be useful at all, and be built for young people with very little time.
Challenge 01A full first version
The MVP had to carry the infrastructure, membership and user accounts, the menu display, purchasing of packages, push notifications, a cart, payments, order tracking and an admin panel.
Challenge 02Several languages
The app is internationalised across multiple languages, which widens who it can reach.
Challenge 03Health goals, tracked
Integration with health apps lets users follow their calorie intake and hit the goals they have set.
What we did
An app for young people too busy to cook
The team built a working, attractive and engaging application around healthy food delivery and calorie management, designed to be flexible and simple, aimed squarely at young busy people.
Streamlined to the point
One of the two main objectives was making ordering and buying a subscription as direct as possible.
Goals kept in view
The other was managing calorie intake, so users can actually follow the healthy goals they set themselves.
Start to finish
Notifications, a cart, payments and tracking of the order give a seamless experience from the first tap through to the delivery.
Revenue, then expansion
Since launch the app has significantly increased the client’s revenue, and the company is planning to expand into other markets.
More like thisOther places we scaled product teams for growth.
What’s next