Rapid MVP for the Medical Sector: An Information Hub in Six Months
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20,000
Users
Attracted by univiva in its first twelve months of operation.
6,000
Courses added
By organisers over the same period.
37,000
Fax machines sold
Bought in Germany during 2017, mostly by companies and medical institutions.
The client
Naontek is a corporate startup digitising how German doctors extend their knowledge and pick up new skills, with the long-term aim of becoming a digital point of contact for the country’s whole healthcare community. It is backed by apoBank, the German bank for doctors, pharmacists and healthcare professionals.
Among its products is univiva, built for healthcare professionals and offering third-party services around their practices and pharmacies — currently a marketplace for medical training, open to students, practitioners and academics alike.
The challengeWhat the teams actually needed
The German healthcare market is a puzzle. Its engineers produce patented medical technology earning billions abroad, while its clinicians are about the last people anyone would call digital natives.
Challenge 01Comfort with digital tools
Around a fifth of German doctors, nurses, pharmacists and other healthcare professionals do not feel at ease using digital tools.
Challenge 02The fax machine persists
Germany bought 37,000 new fax machines in 2017, most of them for medical institutions and companies — which says something about how information gets shared.
Challenge 03Investor timelines
The MVP had to arrive inside the ambitious window the investors and business owners had set.
What we did
A training marketplace for a market that still faxes
Netguru’s business expertise and software development led the company through a maze of challenges, in digital transformation as much as in technology.
Third-party services in one place
univiva brings services relating to a medical practice or a pharmacy into a single platform, with personalisation, transparency and convenience as the differentiators.
Training shared
The current focus is a marketplace for medical training opportunities across every level of the profession.
MVP inside the window
Delivery met the timeline the investors and owners had set, which is what made the launch possible at all.
Twelve months in
The platform drew around 20,000 users and roughly 6,000 courses in its first year, which suggests the industry was readier than it looked.
Client testimonial
In terms of structured approach, we had very quick learnings, and that’s also an impact from the Netguru team. Once we started to structure the way we do tech grooming in more detail and how we build proof of concepts, we started delivering the product in the shape we wanted it to have.
More like thisOther places we scaled product teams for growth.
What’s next