Deploying AI-Powered Imaging for a Startup that Develops Sensor Technology
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#1
Deep tech startup worldwide
In food and agriculture, as identified by Hello Tomorrow.
10
XPRIZE semi-finalists
Orbem among them, for the IBM Watson AI XPRIZE.
2019
Founded
And already carrying the European Commission Seal of Excellence.
The client
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Orbem is a deep tech startup building AI-powered sensor technology to make food systems more sustainable and more animal-friendly.
Its first product, Genus, sets out to change the poultry industry: accelerated MRI combined with deep learning determines the sex and fertility of an egg early in development. The founders met while studying in Munich, and the company is based nearby.
The challengeWhat the teams actually needed
Founded in 2019, Orbem has already collected recognition for technological innovation and for the scale of impact it could have.
Challenge 01A hybrid infrastructure
The company wanted a fully functional hybrid infrastructure with everything integrated rather than a set of parts that talk to each other occasionally.
Challenge 02Research turned into product
Years of scientific work in AI and imaging had to become something that runs reliably in a commercial setting.
Challenge 03A presence that matches the science
Recognition from the European Commission, from the European Institute of Innovation and Technology and from the European Data Incubator sets an expectation the digital presence has to meet.
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What we did
Infrastructure and presence for a deep tech company
The work centred on building the reliable hybrid infrastructure the product needs, and on the web presence that carries it.
Integrated, and dependable
A fully functional hybrid infrastructure was developed with integration as the requirement rather than an afterthought.
MRI meets deep learning
Genus combines accelerated MRI with deep learning to read the sex and fertility of an egg early enough for it to matter.
A site for the audience it has
The company’s digital presence was built for an audience that includes investors, regulators and the poultry industry at once.
Waste and welfare together
Millions of infertile eggs need not be wasted and newly hatched male chicks need not be killed — and doing both happens to save companies money, which is what makes it adoptable.
Client testimonial
As a startup, the collaboration with Netguru brought us the push and the expertise we needed to create our ambitious hybrid infrastructure. In only six months we went from Technology Readiness Level 2 to Level 6, making our product, the Genus, customer-ready. The high working standards of Netguru exceeded my expectations.
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What’s next