Visually Appealing Designs for parcelLab's Landing Pages
The client
parcelLab is a Munich startup that made its name in the German market and has since opened a London office. It builds two things: delivery notifications tailored to the retailer, and a custom track and trace page.
The aim is to fill a gap in ecommerce by improving the part of the customer journey that happens after checkout.
The challengeWhat the teams actually needed
Selling something nobody has thought to want yet is a marketing problem before it is a product one.
Challenge 01A crowded industry
Getting a message through in ecommerce, where every vendor is shouting, is difficult on its own.
Challenge 02A field shops had not considered
Retailers had to be shown this is not another recommendation engine but an area they had never thought to improve.
Challenge 03Awareness, then demand
Brand awareness had to be built inside the niche and demand for the product developed with it.
What we did
Landing pages aimed at four kinds of shop
parcelLab was preparing a campaign across different ecommerce sectors, and each needed a landing page that was compelling, elegant and actually useful to the people running those shops.
One sector, one page
A page built to speak to fashion retailers specifically rather than to ecommerce in general.
Its own audience
Home and living businesses have a different post-purchase experience, and the page reflects that.
Consumer electronics
Another category, another set of expectations about delivery and tracking.
Brands and products
The fourth page addresses brands selling their own products, completing the campaign set.
Client testimonial
We needed compelling, elegant, and useful landing pages for the owners and managers of online shops from different categories: fashion, home & living, consumer electronics, and brands & products. That's why we turned to Netguru. Your team did a great job and delivered some excellent web design.
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What’s next