Mobile already accounts for 61.9% of sports ecommerce sales, yet a ticket still comes from one website, the shirt from the club shop and loyalty points from yet another app, if the club has one. Every switch is a moment when the fan can drop off.
Where the fan experience breaks:
No app of your own. Without a football club app or its equivalent in other sports, the club has no direct channel on the device fans use most.
Three profiles for one fan. A fan who buys a ticket, buys a shirt and uses the club app ends up as three separate profiles, so no system sees the whole person.
White-label apps that limit the club. Ready-made apps are quick to launch, but the club can only use the features the vendor offers and waits for its roadmap.
Build your app around the fan experience
Create one club app where fans log in once and do everything from buying a ticket to collecting loyalty points. Choose which features go in and in what order, without waiting for a vendor's roadmap.
It's possible thanks to VTEX, which runs the catalogue, cart, payments and fan profile behind the app, and Netguru, which handles the sports club app development, connects the app with your ticketing system and adds loyalty and gamification where your club needs them.
VTEX trusted by clubs and global brands
Manchester City, Palmeiras and Botafogo sell on VTEX, alongside more than 3,500 companies in 43 countries.
Manchester City: one checkout across app, web and stadium
In 2025, Manchester City chose VTEX as its official digital commerce orchestration partner. The platform is set to power the club's sales on mobile, on the web and in the stadium, so fans can choose club experiences and pay for them in one checkout on any device. The club's first priority is an app that runs fast and works the way fans expect.
Everything fans need in one app
One login for the whole club, from buying a ticket to the final whistle.
Tickets in the app
Fans buy and keep their tickets in the app, connected with the ticketing system you already use.
Shop and kit drops
The full club shop in the app, with push notifications when a new kit or limited edition goes on sale.
Food pre-orders
Fans order and pay for food before kick-off or during the first half, then collect it at a pickup point.
Loyalty and gamification
Points for purchases, match check-ins and challenges, all linked to the fan's profile.
One fan account
A single login for tickets, the shop and loyalty, with every purchase in one profile.
Your own app: a direct line to every fan
Fans get the club in their pocket, and the club gets a fan engagement app where it sets the rules.
We're a certified VTEX partner with hands-on experience in sports mobile app development. We launch the features fans use most first and add the rest in stages, planned around your season.
18+
years on the market
400+
experts
2500+
projects delivered
73
current NPS
Sportano: 5,000 installs in the first week
Sportano, an omnichannel sports retailer, could only reach shoppers through its website. Netguru designed and built an app for iOS and Android with full feature parity, integrated with payments, logistics and user accounts. It reached 5,000 installs in its first week and a 5.0 App Store rating.
Our collaboration with Netguru was smooth and highly productive.
Together, we've transformed complex operational needs, from payments to ecommerce and inventory, into simple, scalable solutions that truly support our business clients.
Ready to build your own sports fan app?
Tell us how fans buy from your club today, and our experts will check whether and how a fan app can help.
