In sports ecommerce, a club often runs tickets, the shop, hospitality and catering on separate platforms. None of them knows what a fan has already bought, so each sale stops where its system ends.
Where sales slip away today:
Separate checkouts. A fan buying a ticket never sees the matching scarf or a pre-match meal, because the ticket and the shop live in different carts.
No view of who is buying. The system can't tell a season ticket holder from a first-time visitor, so every fan gets the same offer.
B2B hospitality sold offline. Corporate packages and boxes go through phone calls and PDFs, which slows every deal down.
How VTEX brings your revenue together
VTEX covers everything your club sells to fans and businesses, online and in club stores. All your sales channels work on the same data, so omnichannel coordination for sports happens in one place.
The platform runs in the cloud: VTEX handles hosting, updates and maintenance, while your team decides what to sell and how.
VTEX powers commerce for clubs and global brands
From Manchester City to Palmeiras and Botafogo, clubs rely on VTEX ecommerce solutions for the sports industry, alongside more than 3,500 companies in 43 countries.
One platform for all club activities
With VTEX, a new revenue stream doesn't require a new system. All of your sports commerce runs in one place, from the web shop to the stadium.
One cart for the whole club
Merchandise, stadium tours and club events in a single checkout, alongside your ticketing system.
Stadium food orders
Catering and club events sold through the same checkout as the rest.
B2B hospitality online
Companies book boxes, corporate packages and group tickets online, with their own pricing.
Subscriptions and memberships
Recurring plans with member benefits, managed alongside the shop.
Retail media
Sponsors and partners buy ad space on your store from a self-service panel.
Partner offers
Partner products and services sold through a built-in marketplace.
Manchester City: one checkout for every club experience
In 2025, Manchester City chose VTEX as its official digital commerce orchestration platform. The goal was to let fans worldwide choose club experiences and pay for them in one checkout, online or on mobile. The first phase went live with stadium tours, with further experiences planned
Botafogo: selling to fans beyond the stadium
Botafogo runs its ecommerce on VTEX. To reach supporters who can't experience the club in person, the club linked its product range to international marketplaces, including Amazon, so fans abroad can buy official products where they already shop.
Every purchase leads to the next
VTEX links to your ticketing system and adds everything else your club sells around it, in one checkout.
