A shirt buyer, a stadium tour visitor and a member of the club shop's newsletter may be the same fan, yet each system stores only its part of the story. Without the full picture, fan relationship management comes down to guesswork.
Where engagement breaks down:
Generic offers. Every fan receives an identical newsletter and discount, whatever they bought before.
Silence between matches. Contact peaks on matchdays and fades in between, so commercial loyalty depends on results on the pitch.
An overloaded fan service team. Questions about orders, returns and deliveries pile up after every kit launch and big match.
How VTEX turns sports fan data into engagement
VTEX is a cloud commerce platform that keeps every purchase from your web shop, app and club stores in one fan profile. Its built-in AI uses that data to help fans find the right products and to answer their routine questions in every channel.
Trusted by clubs and global brands
Manchester City, Palmeiras and Botafogo sell on VTEX, alongside more than 3,500 companies in 43 countries.
Built for fan engagement
Tools that keep fans buying between matches, not only on matchday.
One fan profile
Purchases from the web shop, app and club stores build a single profile, so every offer starts from what the fan already has.
AI product discovery
AI search understands what fans mean, not just the words they type, so they find the right shirt, size or gift faster.
AI fan service in every channel
An AI assistant answers questions about orders, returns and deliveries on WhatsApp, chat and email, and hands complex cases to your team. This is omnichannel fan communication without extra staff.
Loyalty and gamification
Link your fan loyalty program and gamification features to the same profile, so points and rewards follow every purchase.
Targeted sponsor ads
Sponsors reach the right fans with ads matched to their interests and purchase history.
Answers from your data
Ask about sales and fan behaviour in plain language and get answers in seconds, without waiting for a report.
Deportes Martí: 280x return on ad spend with conversational AI
Mexico's leading sports retailer brought its webchat, WhatsApp, Messenger and Instagram service together on the VTEX CX Platform, with AI agents that recover abandoned carts and answer questions about stock and returns. In the first two months, 32.4% of WhatsApp cart recovery chats ended in a purchase.
Manchester City: one checkout for every club experience
In 2025, Manchester City chose VTEX as its official digital commerce orchestration platform. The goal was to let fans worldwide choose club experiences and pay for them in one checkout, online or on mobile. The first phase went live with stadium tours, with further experiences planned.
One fan profile across the whole journey
Purchases from every channel meet in one profile, so each campaign can speak differently to collectors, families and new fans.
We’re a certified VTEX partner and handle the whole process, from data audit to launch, one channel at a time.
18+
years on the market
400+
experts
2500+
projects delivered
73
current NPS
In our clients' words
Together, we’ve transformed complex operational needs, from payments to ecommerce and inventory, into simple, scalable solutions that truly support our business clients.
Ready to turn sports fan data into sales?
Tell us which systems hold your fan data today, and our experts will check whether and how VTEX can help.
