Rapid MVP Development for Żabka – Leveraging Innovation to Combat Food Waste
6
Weeks to the MVP
Developed and connected to the existing mobile app, below budget and ahead of schedule.
55
Stores in the trial
Across Poznań, with phase two extending to new cities.
10
Net Promoter Score
From every stakeholder involved.
The client
Żabka leads modern convenience innovation in Central and Eastern Europe. Its stores go well beyond essentials — ready-to-eat meals and FMCG, parcels to collect, cashback and bill payments, transport card top-ups, coffee and Click & Collect.
In 2021 it brought food waste prevention into its technology strategy, which is where Dobra Paczka came from.
The challengeWhat the teams actually needed
A third of the food produced globally is wasted every year, and tackling it at both consumer and retail level has become a priority for governments, NGOs and businesses alike.
Challenge 01Sustainability inside the digital strategy
The chain aligned its digital acceleration plans with its sustainability goals, food waste reduction chief among them.
Challenge 02Consumers who want both
Shoppers increasingly choose what saves them time and money and spares the planet’s resources, which means the feature has to do all three.
Challenge 03Inside an app people already use
The solution had to connect to the existing mobile application rather than ask anyone to install something new.
What we did
Surprise sets, ordered from the app in six weeks
The MVP was developed and connected seamlessly to the existing mobile application in six weeks, coming in under the estimated budget and before the date it was due.
Pick an outlet
Users choose the store offering the service that suits them rather than being assigned one.
See what is available
Available categories of surprise set are shown before an order is placed.
Place it and go
Orders are placed inside the app, which is where these customers already are.
Told when it is ready
Automated notifications tell the user when their set can be collected. After successful trials the feature could reach all Żabka customers and prevent food waste at scale.
Client testimonial
Our consumers are busy, demanding, tech-savvy, but also increasingly environmentally aware. With Good Package, we wanted to introduce a positive change and we wanted to do it fast. Netguru ensured we had a successful MVP within weeks and an optimized version for phase two — we’ve taken a big leap forward from a fine idea to a great feature, and achieved it below the budget. Netguru goes above and beyond, each time.
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