Sports commerce doesn't follow a steady calendar. A ticket release, a kit launch, a derby or a late winner can multiply demand within minutes, and each moment lasts only as long as the emotion behind it.
Where matchday revenue slips away:
A slow store at peak. When the shop can't keep up with a ticket release or kit launch, fans leave before they reach checkout.
Separate purchases around the ticket. The ticket is bought in one system and the shirt in another, so the shirt is never offered at the moment of the ticket purchase.
Half-time queues. Food stands can serve only so many fans during a short break, so every queue caps catering sales.
The commerce behind your matchday experience
VTEX is a cloud commerce platform that runs your club's store and everything fans buy around a match.
Its infrastructure adds capacity automatically when traffic jumps, so the store stays fast from the ticket release to the final whistle. Hosting and maintenance are on VTEX's side, while your team decides what to offer.
Trusted on the busiest days by clubs and global brands
Manchester City, Palmeiras and Botafogo sell on VTEX, alongside more than 3,500 companies in 43 countries.
Built for the matchday
Everything fans buy around a match, ready the moment they want it
One cart for the whole club
A shirt, a scarf or a stadium tour added in the same checkout, alongside your ticketing system.
Food pre-orders
Fans pay before kick-off or during the first half and collect their food without queuing.
Stadium shop in sync
The online store and the stadium point of sale share one stock, so a sold-out size disappears everywhere at once.
Your stadium app included
The same catalogue and cart work in the web shop and in the club's app.
Offers ready for the moment
Prepare promotions for a title, a derby or a new signing in advance and switch them on when the moment comes.
Manchester City: one checkout for every club experience
In 2025, Manchester City chose VTEX as its official digital commerce orchestration platform. The goal was to let fans worldwide choose club experiences and pay for them in one checkout, online or on mobile. The first phase went live with stadium tours, with further experiences planned.
Palmeiras: a store ready for every kit launch and trophy
Palmeiras, one of Brazil's most decorated clubs, runs its ecommerce on VTEX. New kits, trophy wins and special dates each bring a wave of orders, and the club is adding exclusive products and benefits for its members in the same store.
Automatic scaling: your store stays open when fans rush in
Extra capacity switches on by itself during peak demand.
