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Fix your product catalog before it costs you the sale

Download a checklist for cleaning up taxonomy, attributes, and product data that block search, filtering, and conversions
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Build a catalog that converts

This checklist is built for catalog managers, e-commerce merchandisers, and product data teams running growing online stores. It walks you through six checkpoints, from taxonomy to SEO naming, and gives you a way to audit your own catalog against them.

Put together by Netguru's e-commerce practitioners based on hands-on experience.

What you’ll get

A map of where catalog issues typically hurt conversions in your store.

  1. Conversions areas

    Six areas where catalog issues typically hurt conversions

  2. Mockups

    A mockup for each checkpoint, built in Silk, Netguru's design system

  3. Checklist

    A checklist under each area, so you know exactly what to look for

What a messy catalog actually costs you

Your search engine, recommendation model, or AI shopping assistant is only as good as the catalog behind it. If products sit in the wrong category, or attributes don't match, even the best algorithm returns irrelevant results.

  • Orphaned categories send customers down dead ends
  • Inconsistent attributes make filters miss relevant products
  • Incomplete product data keeps items out of search and recommendations
  • Duplicate listings split reviews and clutter search results
  • Inconsistent naming buries products in on-site and Google search

Use the checklist to:

  • Audit your top categories for a logical browsing flow
  • Standardize attributes so filters return accurate results
  • Gate publishing until mandatory product data is complete
  • Automate tagging and description drafts with AI
  • Merge duplicate SKUs and enforce consistent image standards
  • Adopt one naming formula across your entire catalog
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Download your free copy

Stop losing sales to a messy catalog. Get the checklist and fix it at the source.

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