Finding a way of connecting with prospective customers is the main concern you should have as a business owner. Utilising the power of mobile apps is a great way to give consumers a glimpse into what your company is about and what you can offer them.
Failing to focus on developing a useful and stable mobile app will generally lead to a number of problems when it comes to fostering quality sales leads. A recent study shows that nearly 40 percent of consumers will use a company’s competitor after a bad mobile app experience.
Rather than having prospective customers running for the hills due to an app that is unstable and hard to use, working with app development professionals is key to fixing these issues. Read below to find out how to make the mobile app your company offers reliable and easy to use for consumers.
Start with a Stable Programming Infrastructure
In order to keep your mobile app reactive, building a stable programming infrastructure is a must. With all of the different mobile app programming tools on the market, choosing the right one can be a bit difficult.
Many app developers are using the Swift programming language to develop modern programmes for businesses all over the world. Touted as the “programming language of the future,” Swift can be used to build programmes for Apple-based platforms.
For Android developers, using Java is essential when trying to make apps that are usable and reliable. Both the Swift and Java are considered open-source app development platforms. This means that users are encouraged to post public source code to help their fellow programmers.
If you only want to appeal to Android users with your new app, then talk to your developer about using Kotlin. Many in the application development industry are using this coding language as a replacement for Java for a number of different reasons. The smart extension function offered with Kotlin allows developers to easily build clean APIs.
Are you trying to build a simple app for release on a variety of platforms? If so, using a program like React Native is probably your best bet.
Mapping Out the Purpose and Function of the App
Before app programmers begin to write the code for your new business app, they will want you to give them more information about what you want it to do. By getting an idea of how an app will function, the programmers can make a layout with ease. Once they have this layout, they can start writing code for each separate section of the program.
In most cases, not having this roadmap to follow will lead to a number of coding mistakes. While you can spot these mistakes later on by using three different types of error monitoring, it can be a time-consuming and arduous process. The time and energy invested in planning out every detail of your new app will definitely pay off.
Beta Testing the App is Essential
One of the biggest mistakes most business owners make when it comes to launching a new app is failing to beta test it first. Making this blunder may lead to multiple crashes when the app first hits the market. This can be disastrous and can make your company miss out on some great sales leads. Properly beta testing your new app will be easy if you follow these steps:
Develop a beta tester persona to make choosing the right individuals easier.
Compile a group of between 100 and 300 testers to give the new app a try.
Put a set limit on how long you will allow users to test the new app.
Make it easy for the beta testers to provide feedback about the program.
Take the suggestions the testers make and use them to alter the look and functionality of the app.
Once you have thoroughly tested your new mobile app, you will feel more confident about putting it out for mass distribution.
Work on Making the App Seamless Across Multiple Platforms
If you are in the process of designing an ambitious and elaborate app for your business, making sure it can be used on a number of operating systems and devices is essential. The app developers you hire for this project will need to consider things like the different hardware and CPU/memory that users will be working with on these different platforms. Developers should also make concessions for users who may be using outdated phones. By making these considerations, developers can help to ensure an app has a universal appeal.
They will also need to build both a mobile and desktop version of the app in order to attract a wider user base. In order to get an app that can cross the boundaries of the various platforms on the market, you will need a developer with a great deal of experience at the helm.
Avoid Over-Complicating Your App
The most successful apps on the market perform a very specific function and work entirely inside a set of predetermined boundaries. Trying to do too much with a single app will generally cause issues with stability and functionality.
There is a fine line between being ambitious during the app development process and putting too many bells and whistles in your program. Finding this balance can be simplified when working with a knowledgeable app developer.
Adequately Plan For Offline Capabilities
Requiring users to have constant network connectivity for your app can be disastrous. If users need your app but don’t have an internet connection, it can lead to them getting frustrated. Using local data store options like Realm.io and Google Room will allow you to create an app that can be used offline with no problem. Allowing an app to be used offline can also help reduce crashes or freezing issues caused by weak internet connections.
Most apps come with a help section that provides links to the FAQ section on a company’s website. The best way to make this feature more accessible is by creating a replication of the information in the help section so it can be accessed when the user is offline. Little personalised touches like this may be just what you need to increase the enjoyment users have with your app.
Keep the App Clean and Clutter-Free
The more images and videos you have trying to load when your app is launched, the higher the chance will become of it crashing or freezing. Keeping your app clean and clutter-free can benefit you and your audience greatly.
You should also think about reducing the number of actions a user has to make to get to the information they want. Putting your focus on providing a top-notch user experience will help to ensure your app is well-received.
Rather than skimping on the quality of your new app to save money, focus instead on making it stable and easy to navigate. Allowing seasoned app developers to work on this project will help to ensure the success of this program.