Mobile development
Mobile app development refers to creating applications and other software specific to mobile devices, like smartphones, smart TVs and smart watches. Netguru builds mobile applications on all major platforms, including iOS and Android. Mobile development seeks to optimize functionality and user experience on mobile devices. On Netguru blog we cover mobile development topics, including Native Apps, Swift, Kotlin, React Native and Flutter.
App Store Optimization – a crucial part of your mobile app strategy There are many factors that contribute to a mobile app’s success on the market. Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.
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Retail loyalty programs – a good strategy for keeping your current customers Only 32% of companies admit to making customer retention their priority, with the majority of businesses focusing on finding new customers – which is an expensive strategy.
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Apple has introduced its own authentication service, Sign in with Apple. This comes as no surprise as its main competitors have dominated the market with Google, Facebook, and Twitter "sign-in" solutions.
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The market for mobile apps is flourishing. There are 2.2 million applications available in the App Store and 2.8 million in the Google Play Store – the competition for users’ attention is fierce. It’s predicted that by 2022 mobile app downloads will reach 258 billion, which represents both a huge opportunity and a huge challenge for software companies.
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There are over seven billion people in the world, and nearly 4.7 billion of them are mobile users. Stats also show that 90% of mobile time is spent on applications.
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Some studies say that it is up to twenty-five times more expensive to get a new customer than to retain an existing one. Once your marketing efforts have paid off and you have an existing customer base, you should focus on offering them the best experience possible.
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Seeing your app go live after months of design and software development work is an incredibly rewarding feeling. However, it doesn’t mean that the project has come to an end, and you can now part ways with your developers, sit back and relax.
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Creating a mobile app can be exactly the right step for your business. As a B2C company, you can gain brand exposure, a new sales channel, and a direct line to your users. B2B businesses can use apps to improve their operational effectiveness. To get the full benefits of a mobile app and avoid the most common mistakes business owners make, you need to plan the app’s development properly and take the right steps to test your idea.
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A world in which nearly everybody now carries around a smart device – i.e. the smartphone – is what has enabled this revolution in retail. Read on if you want to find out how smart retail can take ecommerce to the next level.
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8 Experts Share Their Predictions About Top Fintech Trends to Watch in Mobile Development for 2020
Katarzyna Wolska
The financial technology revolution is now spreading around the world and affecting various processes in sectors such as customer service, financial advisory, payments and transactions, lending, insurance services and account management. Today’s customers are looking for the next generation of financial service providers with a human-centred approach. As a result, the global financial landscape is changing and innovating constantly to meet their expectations.
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