Mobile development
Mobile app development refers to creating applications and other software specific to mobile devices, like smartphones, smart TVs and smart watches. Netguru builds mobile applications on all major platforms, including iOS and Android. Mobile development seeks to optimize functionality and user experience on mobile devices. On Netguru blog we cover mobile development topics, including Native Apps, Swift, Kotlin, React Native and Flutter.
There are several thousands of mobile apps created every day. Only a small fraction will succeed in a highly competitive market. The latest figures from Statista tell us that there are now 2.7 million apps in the Google Play store, and Apple users have 1.82 million applications to choose from – generating billions of downloads each year.
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For several years now, React Native has been a hot topic in the mobile development world. No wonder – it took the tech world by storm by offering a way to develop mobile apps for both iOS and Android simultaneously.
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App promotion – a key element of every successful app launch 204 billion mobile apps were downloaded in 2019 and the app market is constantly growing. The competition for the user’s attention is fierce – if you want to stand out from the crowd not only will you have to build an outstanding product, but also come up with an effective app promotion strategy.
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App Store Optimization – setting your iOS app up for success According to the New York Times, there were over 2 million apps in the Apple App Store as of Q4 2019. However, it’s reported that the average retention rate of an app is less than 5% within a month after download. This means that competition for users’ attention is fierce, to say the least.
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App Store Optimization – a crucial part of your mobile app strategy There are many factors that contribute to a mobile app’s success on the market. Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.
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Retail loyalty programs – a good strategy for keeping your current customers Only 32% of companies admit to making customer retention their priority, with the majority of businesses focusing on finding new customers – which is an expensive strategy.
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Apple has introduced its own authentication service, Sign in with Apple. This comes as no surprise as its main competitors have dominated the market with Google, Facebook, and Twitter "sign-in" solutions.
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The market for mobile apps is flourishing. There are 2.2 million applications available in the App Store and 2.8 million in the Google Play Store – the competition for users’ attention is fierce. It’s predicted that by 2022 mobile app downloads will reach 258 billion, which represents both a huge opportunity and a huge challenge for software companies.
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There are over seven billion people in the world, and nearly 4.7 billion of them are mobile users. Stats also show that 90% of mobile time is spent on applications.
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Some studies say that it is up to twenty-five times more expensive to get a new customer than to retain an existing one. Once your marketing efforts have paid off and you have an existing customer base, you should focus on offering them the best experience possible.
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