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Mobile development

Mobile app development refers to creating applications and other software specific to mobile devices, like smartphones, smart TVs and smart watches. Netguru builds mobile applications on all major platforms, including iOS and Android. Mobile development seeks to optimize functionality and user experience on mobile devices. On Netguru blog we cover mobile development topics, including Native Apps, Swift, Kotlin, React Native and Flutter.

For several years now, React Native has been a hot topic in the mobile development world. No wonder – it took the tech world by storm by offering a way to develop mobile apps for both iOS and Android simultaneously. 
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20 Ideas to Promote Your Mobile App for Free

App promotion – a key element of every successful app launch 204 billion mobile apps were downloaded in 2019 and the app market is constantly growing. The competition for the user’s attention is fierce – if you want to stand out from the crowd not only will you have to build an outstanding product, but also come up with an effective app promotion strategy. 
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The Complete Guide to App Store Optimization

App Store Optimization – setting your iOS app up for success According to the New York Times, there were over 2 million apps in the Apple App Store as of Q4 2019. However, it’s reported that the average retention rate of an app is less than 5% within a month after download. This means that competition for users’ attention is fierce, to say the least.
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11 Hacks for Google Play Store Optimization

App Store Optimization – a crucial part of your mobile app strategy There are many factors that contribute to a mobile app’s success on the market. Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.
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Retail loyalty programs – a good strategy for keeping your current customers  Only 32% of companies admit to making customer retention their priority, with the majority of businesses focusing on finding new customers – which is an expensive strategy. 
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Apple has introduced its own authentication service, Sign in with Apple. This comes as no surprise as its main competitors have dominated the market with Google, Facebook, and Twitter "sign-in" solutions. 
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How to Implement Analytics in Your Mobile App?

The market for mobile apps is flourishing. There are 2.2 million applications available in the App Store and 2.8 million in the Google Play Store – the competition for users’ attention is fierce. It’s predicted that by 2022 mobile app downloads will reach 258 billion, which represents both a huge opportunity and a huge challenge for software companies. 
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Top Mobile App Development Trends in 2020

There are over seven billion people in the world, and nearly 4.7 billion of them are mobile users. Stats also show that 90% of mobile time is spent on applications.
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How to Retain and Engage Users of Your Mobile App

Some studies say that it is up to twenty-five times more expensive to get a new customer than to retain an existing one. Once your marketing efforts have paid off and you have an existing customer base, you should focus on offering them the best experience possible. 
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What Is the Cost of Mobile App Maintenance?

Seeing your app go live after months of design and software development work is an incredibly rewarding feeling.  However, it doesn’t mean that the project has come to an end, and you can now part ways with your developers, sit back and relax.
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Creating a mobile app can be exactly the right step for your business. As a B2C company, you can gain brand exposure, a new sales channel, and a direct line to your users. B2B businesses can use apps to improve their operational effectiveness. To get the full benefits of a mobile app and avoid the most common mistakes business owners make, you need to plan the app’s development properly and take the right steps to test your idea.
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A world in which nearly everybody now carries around a smart device – i.e. the smartphone – is what has enabled this revolution in retail. Read on if you want to find out how smart retail can take ecommerce to the next level.
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The financial technology revolution is now spreading around the world and affecting various processes in sectors such as customer service, financial advisory, payments and transactions, lending, insurance services and account management. Today’s customers are looking for the next generation of financial service providers with a human-centred approach. As a result, the global financial landscape is changing and innovating constantly to meet their expectations.
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10 Best Practices in Android App Development

The number of smartphone users worldwide now surpasses 3 billion, and is projected to climb to nearly 4 billion by the end of 2021. As of November 2019, Android is dominating the smartphone market with just under 76% market share, followed by iOS with nearly 23%. 
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Enterprise Mobile Apps: 8 Pitfalls to Avoid

Technology is advancing at a breakneck pace. Industries from healthcare to insurance are being disrupted by digital technologies, with many companies using new innovations to enhance their competitiveness and drive growth. 
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What Is the Best Mobile App Development Company?

Mobile apps are a great way to reach practically any group of customers. They are the key to a successful digital transformation and the most potent channel to deliver the value of a new product. However, quality mobile development require advanced skills, which are scarce. That is why we decided to help you with choosing the right tech partner for your mobile project, including the list of the world's best teams. 
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What is augmented reality? Augmented reality has become quite a popular term in the past few years thanks to Google Glass, but the idea is older than the first Android phone. Do you remember the Terminator movie? The main hero’s vision mapped the nearby area and displayed additional information about objects or people. And that, in essence, was AR.
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How to Choose the Best Mobile Development Company?

According to Statista, as of Q3 2019, there are almost 2.5 million apps in the Google Play store and 1.8 million apps in Apple’s AppStore. The demand for mobile apps is constantly growing. In 2018, the number of mobile app downloads worldwide reached 194 billion, compared to less than 145 billion in 2016.
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Digital Transformation is in full swing in the banking sector, and it’s brought along a number of crucial advantages to financial institutions. But mobile banking – possibly the most important innovation from users’ perspective – comes with a number of risks. In this article, we will look at why security is such a complex issue for banking, and we’ll analyse ten security flaws that no mobile banking app should have.
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Booking a room can sometimes be a challenge, especially when you are in a hurry and your meetings pop up unexpectedly. We all have situations in which we try to make a room reservation on the phone while moving from one place to another, which is not the most convenient option. That’s why at one of our hackathons we came up with an app which will allow us to make room reservations instantly, without having to open our computers and with minimal interaction with our phones.
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